Events API & Tracking - SMASHSEND

1.  [        Home        ](https://smashsend.com/) / 3.  [        Integrations        ](https://smashsend.com/integrations) / 5.  [        Events API        ](https://smashsend.com/integrations/events) ## Turn every user event into an automated email Send custom events from your product—signups, purchases, feature usage, anything—and trigger perfectly-timed campaigns based on what your users actually do. Use the Events API directly, or stream events from the analytics stack you already run. curl "https://smashsend.com/v1/events" \\  -H "Authorization: Bearer sk\_..." \\  -H "Content-Type: application/json" \\  -d '{    "name": "purchase\_completed",    "email": "user@example.com",    "properties": {      "plan": "pro",      "amount": 49    }  }' ## Behavior-driven email, without the busywork ### Track any event Define your own event schemas with custom properties. Capture signups, purchases, feature adoption, churn signals—whatever matters to your business. ### Trigger automations Start a workflow the moment an event arrives. Welcome flows, onboarding nudges, win-backs and upsells fire automatically based on real behavior. ### Segment in real time Event properties update contacts instantly, so your segments and personalization always reflect the latest state of every user. ## How it works From event to email in three steps 1 #### Send an event Your app POSTs an event to the Events API, or your analytics tool streams it in automatically. 2 #### Match a contact SMASHSEND attaches the event to the contact and updates their properties in real time. 3 #### Trigger the automation A workflow listening for that event fires and sends the right email at the right moment. ## Connect your analytics stack Already tracking events elsewhere? Pipe them straight into SMASHSEND from the tools you use today. ![PostHog](https://smashsend.com/dashboard/integrations/posthog.png) PostHogComing soon ![Segment](https://smashsend.com/dashboard/integrations/segment.svg) SegmentComing soon ![Mixpanel](https://smashsend.com/dashboard/integrations/mixpanel.svg) MixpanelComing soon ![Amplitude](https://smashsend.com/dashboard/integrations/amplitude.svg) AmplitudeComing soon ![RudderStack](https://smashsend.com/dashboard/integrations/rudderstack.svg) RudderStackComing soon ## What teams automate with events -   Send an onboarding series when a user completes signup-   Trigger a receipt and upsell when a purchase is completed-   Nudge users who started but never finished a key action-   Win back accounts that show churn signals or go inactive-   Celebrate milestones and reward power users automatically-   Promote a feature the moment a user adopts a related one ## Start automating from real behavior Track the events that matter and let SMASHSEND send the right email at exactly the right time. Connect the Events API in minutes.