{"id":"pg_evueydxpnsza","property_id":"prp_pfcr5h8cztsp","domain_id":"dom_gkgeprhezjg4wq","root_domain":"smashsend.com","locale":"en","url":"https://smashsend.com/integrations/events","url_hash":"722a84f86f7d72dc01f73b38074a1003af058f68113e177708a3ce280dc5b38c","path":"/integrations/events","depth":1,"canonical_url":"https://smashsend.com/integrations/events","canonical_page_id":null,"page_type":"other","page_type_guess":"other","state":"indexed","skip_reason":null,"priority":"0.9","discovered_via":"sitemap","first_seen_at":"2026-08-28T03:07:01.092Z","last_seen_at":"2026-09-27T04:12:15.317Z","http_status":200,"content_hash":"5b9d5fab9bf71793435a29398ca7fe32ec08dc038a7ae04b69b9f75d04200725","title":"Events API & Tracking - SMASHSEND","description":"Track custom events from your app or analytics stack and automate emails based on what your users actually do. Connect PostHog, Segment, Mixpanel, Amplitude, RudderStack, or send events directly via the API.","author":null,"published_at":null,"modified_at":null,"word_count":335,"reading_time_sec":91,"lang_detected":"en","images":[],"links_out":null,"markdown_source":"readability","refresh_interval":"monthly","last_fetched_at":"2026-09-27T04:08:19.593Z","next_refresh_at":"2026-10-27T04:08:19.593Z","runs_count":2,"changes_count":0,"last_changed_at":null,"fail_count":0,"last_error":null,"created_at":"2026-08-28T03:07:01.092Z","updated_at":"2026-08-28T03:07:01.092Z","inlinks":142,"inlinks_body":0,"outlinks":30,"outlinks_external":10,"anchor_terms":[],"template_score":"1.00000000000000000000","cash":"5.858501448144993615","cash_total":"8.7371559384691897034","pagerank":"0.00145661129697194","is_orphan":false,"link_confirmed":true,"discovered_wave":0,"embedded_hash":null,"embedded_at":null,"domain_name":null,"brand_color":null,"domain_rank":null,"spam_score":null,"markdown":"1.  [\n    \n    Home\n    \n    ](https://smashsend.com/)\n\n/\n\n3.  [\n    \n    Integrations\n    \n    ](https://smashsend.com/integrations)\n\n/\n\n5.  [\n    \n    Events API\n    \n    ](https://smashsend.com/integrations/events)\n\n## Turn every user event into an automated email\n\nSend custom events from your product—signups, purchases, feature usage, anything—and trigger perfectly-timed campaigns based on what your users actually do. Use the Events API directly, or stream events from the analytics stack you already run.\n\ncurl \"https://smashsend.com/v1/events\" \\\\\n  -H \"Authorization: Bearer sk\\_...\" \\\\\n  -H \"Content-Type: application/json\" \\\\\n  -d '{\n    \"name\": \"purchase\\_completed\",\n    \"email\": \"user@example.com\",\n    \"properties\": {\n      \"plan\": \"pro\",\n      \"amount\": 49\n    }\n  }'\n\n## Behavior-driven email, without the busywork\n\n### Track any event\n\nDefine your own event schemas with custom properties. Capture signups, purchases, feature adoption, churn signals—whatever matters to your business.\n\n### Trigger automations\n\nStart a workflow the moment an event arrives. Welcome flows, onboarding nudges, win-backs and upsells fire automatically based on real behavior.\n\n### Segment in real time\n\nEvent properties update contacts instantly, so your segments and personalization always reflect the latest state of every user.\n\n## How it works\n\nFrom event to email in three steps\n\n1\n\n#### Send an event\n\nYour app POSTs an event to the Events API, or your analytics tool streams it in automatically.\n\n2\n\n#### Match a contact\n\nSMASHSEND attaches the event to the contact and updates their properties in real time.\n\n3\n\n#### Trigger the automation\n\nA workflow listening for that event fires and sends the right email at the right moment.\n\n## Connect your analytics stack\n\nAlready tracking events elsewhere? Pipe them straight into SMASHSEND from the tools you use today.\n\n![PostHog](https://smashsend.com/dashboard/integrations/posthog.png)\n\nPostHogComing soon\n\n![Segment](https://smashsend.com/dashboard/integrations/segment.svg)\n\nSegmentComing soon\n\n![Mixpanel](https://smashsend.com/dashboard/integrations/mixpanel.svg)\n\nMixpanelComing soon\n\n![Amplitude](https://smashsend.com/dashboard/integrations/amplitude.svg)\n\nAmplitudeComing soon\n\n![RudderStack](https://smashsend.com/dashboard/integrations/rudderstack.svg)\n\nRudderStackComing soon\n\n## What teams automate with events\n\n-   Send an onboarding series when a user completes signup\n-   Trigger a receipt and upsell when a purchase is completed\n-   Nudge users who started but never finished a key action\n-   Win back accounts that show churn signals or go inactive\n-   Celebrate milestones and reward power users automatically\n-   Promote a feature the moment a user adopts a related one\n\n## Start automating from real behavior\n\nTrack the events that matter and let SMASHSEND send the right email at exactly the right time. Connect the Events API in minutes.","storage":{"htmlKey":"stealpage/html/smashsend.com/pg_evueydxpnsza/run_kcb4rydmakbw.html.gz","markdownKey":"stealpage/md/smashsend.com/pg_evueydxpnsza/run_kcb4rydmakbw.md.gz"},"facets":null,"assets":[{"kind":"image","src_url":"https://smashsend.com/og-integrations.png","r2_key":null,"alt":null,"caption":null,"width":null,"height":null,"is_hero":true,"zone":"main"},{"kind":"image","src_url":"https://smashsend.com/_next/static/media/smashsend_dark.da05b6ec.svg","r2_key":null,"alt":"SMASHSEND email marketing - The #1 Email Marketing Tool that turns emails into revenue","caption":null,"width":135,"height":30,"is_hero":false,"zone":"unknown"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/zapier_icon_filled.png","r2_key":null,"alt":"Zapier","caption":null,"width":20,"height":20,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/mailchimp_icon.png","r2_key":null,"alt":"Mailchimp","caption":null,"width":20,"height":20,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/webhooks_icon_gradient.png","r2_key":null,"alt":"Webhooks","caption":null,"width":20,"height":20,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/events.png","r2_key":null,"alt":"Events API","caption":null,"width":20,"height":20,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/_next/image?q=75&url=%2Favatar-profile.png&w=3840","r2_key":null,"alt":"Jorge Ferreiro","caption":null,"width":null,"height":null,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/_next/image?url=%2Favatar-profile.png&w=3840&q=75","r2_key":null,"alt":"Jorge Ferreiro","caption":null,"width":null,"height":null,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/posthog.png","r2_key":null,"alt":"PostHog","caption":null,"width":36,"height":36,"is_hero":false,"zone":"unknown"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/segment.svg","r2_key":null,"alt":"Segment","caption":null,"width":36,"height":36,"is_hero":false,"zone":"unknown"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/mixpanel.svg","r2_key":null,"alt":"Mixpanel","caption":null,"width":36,"height":36,"is_hero":false,"zone":"unknown"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/amplitude.svg","r2_key":null,"alt":"Amplitude","caption":null,"width":36,"height":36,"is_hero":false,"zone":"unknown"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/rudderstack.svg","r2_key":null,"alt":"RudderStack","caption":null,"width":36,"height":36,"is_hero":false,"zone":"unknown"},{"kind":"image","src_url":"https://smashsend.com/_next/static/media/smashsend_light.be8a3849.svg","r2_key":null,"alt":"SMASHSEND email marketing - The #1 Email Marketing Tool that turns emails into revenue","caption":null,"width":171,"height":38,"is_hero":false,"zone":"footer"},{"kind":"image","src_url":"https://smashsend.com/marketing/legal/gdpr_compliance.png","r2_key":null,"alt":"SOC2","caption":null,"width":null,"height":50,"is_hero":false,"zone":"footer"}],"shots":[],"history":[{"id":"run_kcb4rydmakbw","started_at":"2026-09-27T04:08:19.581Z","http_status":200,"fetcher":"direct","changed":false,"diff":{"added":0,"removed":32,"similarity":null},"word_count":335},{"id":"run_aalbibpy5wnr","started_at":"2026-08-28T03:09:01.574Z","http_status":200,"fetcher":"direct","changed":false,"diff":null,"word_count":367}],"citedBy":[]}