---
url: "https://smashsend.com/integrations/events"
title: Events API & Tracking - SMASHSEND
domain: smashsend.com
locale: en
type: other
words: 335
cited_by: 0
indexed_by: stealpage
---

1.  [
    
    Home
    
    ](https://smashsend.com/)

/

3.  [
    
    Integrations
    
    ](https://smashsend.com/integrations)

/

5.  [
    
    Events API
    
    ](https://smashsend.com/integrations/events)

## Turn every user event into an automated email

Send custom events from your product—signups, purchases, feature usage, anything—and trigger perfectly-timed campaigns based on what your users actually do. Use the Events API directly, or stream events from the analytics stack you already run.

curl "https://smashsend.com/v1/events" \\
  -H "Authorization: Bearer sk\_..." \\
  -H "Content-Type: application/json" \\
  -d '{
    "name": "purchase\_completed",
    "email": "user@example.com",
    "properties": {
      "plan": "pro",
      "amount": 49
    }
  }'

## Behavior-driven email, without the busywork

### Track any event

Define your own event schemas with custom properties. Capture signups, purchases, feature adoption, churn signals—whatever matters to your business.

### Trigger automations

Start a workflow the moment an event arrives. Welcome flows, onboarding nudges, win-backs and upsells fire automatically based on real behavior.

### Segment in real time

Event properties update contacts instantly, so your segments and personalization always reflect the latest state of every user.

## How it works

From event to email in three steps

1

#### Send an event

Your app POSTs an event to the Events API, or your analytics tool streams it in automatically.

2

#### Match a contact

SMASHSEND attaches the event to the contact and updates their properties in real time.

3

#### Trigger the automation

A workflow listening for that event fires and sends the right email at the right moment.

## Connect your analytics stack

Already tracking events elsewhere? Pipe them straight into SMASHSEND from the tools you use today.

![PostHog](https://smashsend.com/dashboard/integrations/posthog.png)

PostHogComing soon

![Segment](https://smashsend.com/dashboard/integrations/segment.svg)

SegmentComing soon

![Mixpanel](https://smashsend.com/dashboard/integrations/mixpanel.svg)

MixpanelComing soon

![Amplitude](https://smashsend.com/dashboard/integrations/amplitude.svg)

AmplitudeComing soon

![RudderStack](https://smashsend.com/dashboard/integrations/rudderstack.svg)

RudderStackComing soon

## What teams automate with events

-   Send an onboarding series when a user completes signup
-   Trigger a receipt and upsell when a purchase is completed
-   Nudge users who started but never finished a key action
-   Win back accounts that show churn signals or go inactive
-   Celebrate milestones and reward power users automatically
-   Promote a feature the moment a user adopts a related one

## Start automating from real behavior

Track the events that matter and let SMASHSEND send the right email at exactly the right time. Connect the Events API in minutes.