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Events API & Tracking - SMASHSEND1 / 7
- Words
- 335
- Reading time
- 2 min
- Last crawled
- 2026-09-27
- Language
- EN
Turn every user event into an automated email
Send custom events from your product—signups, purchases, feature usage, anything—and trigger perfectly-timed campaigns based on what your users actually do. Use the Events API directly, or stream events from the analytic
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Behavior-driven email, without the busywork
Track any event Define your own event schemas with custom properties. Capture signups, purchases, feature adoption, churn signals—whatever matters to your business. Trigger automations Start a workflow the moment an even
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How it works
From event to email in three steps 1 Send an event Your app POSTs an event to the Events API, or your analytics tool streams it in automatically. 2 Match a contact SMASHSEND attaches the event to the contact and updates
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Connect your analytics stack
Already tracking events elsewhere? Pipe them straight into SMASHSEND from the tools you use today. PostHogComing soon SegmentComing soon MixpanelComing soon AmplitudeComing soon RudderStackComing soon
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What teams automate with events
Send an onboarding series when a user completes signup - Trigger a receipt and upsell when a purchase is completed - Nudge users who started but never finished a key action - Win back accounts that show churn signals or
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Start automating from real behavior
Track the events that matter and let SMASHSEND send the right email at exactly the right time. Connect the Events API in minutes.
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