Jorge Ferreiro

_the strategy, the AI stack, and the reasoning behind every deliberate pixel — from a growth guy who treats his website like a product._ six years ago i built my website to do exactly one thing: hold my blog posts. that

Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro2 / 12

why the old site had to die

here's what happened to me over those six years: i built 10 AI products (six of them in the last two months alone). i left a founding-engineer seat at a startup to go build my own thing. i moved to the US. i started advi

Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro3 / 12

what i actually wanted it to do

let me be honest about the business goal, because pretending otherwise would be very off-brand for a growth guy. this redesign has a job: bring better people to my door. contracting work. co-founders. partners to launch

Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro4 / 12

the brand: black, white, and one very deliberate orange

a brand, to me, is an extension of myself. so i started there, before touching a single page. black and white came first. it reads thoughtful, premium, clear — _this guy knows what he's doing, you can trust him._ white f

Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro5 / 12

the logo: from "JF in a box" to a connector

the logo went through every phase you can imagine — an avatar, my actual face, a plain "JF." one version i genuinely loved was simple: JF in the middle, an orange square around it. no-bullshit, bold, grabs you by the col

Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro6 / 12

the stoic head (my supporting logo)

lately i've gone deep on Stoicism — the philosophy of actually governing your emotions instead of being run by them. Marcus Aurelius, that whole world. so i built a supporting mark to carry that: a resin, almost Roman-bu

Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro7 / 12

extending the brand everywhere

a brand that only lives on one page isn't a brand — it's just a logo. so i pushed it everywhere: wallpapers, my iPhone, all of it. the centerpiece idea is the resin head as the "main character" — a 3D, digital version of

Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro8 / 12

the AI stack i used to pull this off

people keep asking how this got done in 2.5 days. here's the honest stack: ideation — ChatGPT did a lot of the early heavy lifting on logo directions and page concepts. i'd riff, it'd riff back, and we'd move fast. inspi

Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro9 / 12

shipping smart: a /redesign subfolder a real design system

i didn't rebuild the live site in place. i spun up a subfolder and treated it as a staging ground — test the vibe, refine, repeat, then promote it once it actually felt right. lower risk, faster iteration, no half-finish

Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro10 / 12

the 10x polishes (where it gets personal)

this is the part i care about most. most personal sites are too serious — they flatten you into a job title. but i'm a lot more than an engineer or a founder. i'm a DJ. a producer. i love art, i love music. so i added a

Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro11 / 12

the takeaway

two and a half days. one idea, full send. i'm stupidly proud of it. but the real lesson isn't about my site. it's this: your brand is not decoration. it's a filter and a funnel. it decides who shows up at your door, and

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