# jorgeferreiro.com 40 of 40 indexed pages, ordered by how often the site's own pages cite them. This is all of them. Indexed by stealpage. Full record: https://stealpage.com/d/jorgeferreiro.com --- ## About, Jorge Ferreiro · 845 words From a broken PlayStation in Spain to building AI products in San Francisco. **Silicon Valley entrepreneur**, **software engineer**, and **content creator**. I build AI products and the audience that makes them spread, the same playbook behind StreamYard's $5M → $50M ARR run. - [info@jorgeferreiro.com](mailto:info@jorgeferreiro.com) [Work with me](https://jorgeferreiro.com/contact) ![Jorge Ferreiro writing on a glass board](https://jorgeferreiro.com/images/about/about_jorge_ferreiro.png) $50MARR scaled at StreamYard 10AI products shipped 2M+Views on TikTok & YouTube 30kGitHub contributions Companies I’ve built & worked with amazoneventbriteStreamYardHopinamazoneventbriteStreamYardHopin ### I build AI products and the distribution that makes them grow. Hi! I'm Jorge Ferreiro, an entrepreneur, AI software engineer, and content creator. 2M+ views, 10+ AI products shipped, and a front-row seat to a startup acquisition (StreamYard, as #2 engineer and founding Growth PM) and an IPO (Eventbrite). I do the things most founders are too scared to: I dropped a full-blown rap diss track at Mailchimp, turned products into brands people actually talk about, and shipped SMASHSEND to back it up. Equal parts engineer, showman, and growth operator. I take an idea from a 2am voice note to a real product people love. Born in Spain. Living in San Francisco. Raised on the internet. O-1 Visa Holder, DJ, and amateur EDM producer. My story hi, i'm jorge. i'm just a guy from spain obsessed with building stuff people actually want (and will pay good money for, hehe). it all started with a crime. when i was 10, my sister lara broke my playstation 2 and ended my gaming career on the spot. rip. i got so bored that i wandered next door, and my neighbor daniel showed me how to build a basic website. ![Jorge and his sisters as kids](https://jorgeferreiro.com/images/about/story/lara-marta-jorge-arrow.jpg) *me & my sisters.lara, the ps2 criminal* it felt like literal magic. i was hooked. ![Jorge's first computer](https://jorgeferreiro.com/images/about/story/first-computer.jpg) *my first website ✨* i read every book, watched every video, started shipping ideas non-stop. that was 21 years ago, and i still haven't gone a single year without writing code since. but here's the thing: i was never in it for the code. i fell in love with what code could build. taking an idea from 0 to 1, then showing it to my friends, that feeling never got old. so i went all in on the whole craft of it: design, marketing, storytelling, growth, launching. i wanted to be a renaissance man. because to me, building products is art. we're the painters of the 21st century. everything since has just been me chasing that feeling, building things from zero, over and over. it took me to weird places. ![Huawei scholarship in China](https://jorgeferreiro.com/images/about/story/china.jpg) *huawei scholarship, china 🇨🇳* ![Summer at UC Berkeley](https://jorgeferreiro.com/images/about/story/berkeley-v2.jpg) *summer @ uc berkeley* ![Eventbrite IPO](https://jorgeferreiro.com/images/about/story/eventbrite.jpg) *eventbrite IPO 🚀* i studied CS in madrid, almost quit in year one (never fit the system), but stuck it out because i needed the degree to get out of spain. built 5 products on the side. then i started collecting passport stamps: a huawei scholarship in china, a summer at uc berkeley (61bl iykyk), a stint at amazon in luxembourg wiring up localization pipelines. then eventbrite: two years building R&D projects, and i got to be part of an IPO. streamyard came next, completely by accident. i was building a royalty-free music platform on nights & weekends and cold-emailed every livestreaming company on earth. they were the ones who wrote back. they brought me on as dev #2, then i jumped from engineering to growth, scaled us into 7 markets, and ran the experiments that pushed us past $50M arr… until we got acquired. funny how that works. somewhere in there the pandemic hit and i caught the content bug. grew a tiktok about coding (@programaconjorge) to 24.7k followers and 2M+ views. hooked ever since. ![Jorge and Farza after the jump to SF](https://jorgeferreiro.com/images/about/story/sf.jpg) *made the jump to SF 🌉(farza / buildspace)* then three years ago i bet on myself and went all in on my own venture studio: my own SaaS, plus helping others build theirs. these days that mostly means AI products: 10+ shipped off a playbook i've refined over 5 years, a handful bootstrapped to six figures. some of it worked, most of it didn't, and that's exactly how i learned what does. a few dumb stats for my brainrotted friends: - 10+ AI products shipped off a 5-year playbook - born in spain, lived in 5 countries, now in SF (russian hill) - spanish (native), english, and… questionable chinese - O-1 visa holder, part-time DJ, amateur EDM producer - for when i'm not building i write about building products, growth, and the messy parts no one talks about. want me to hit you up when i post something new? drop your email below 👇 Founders club #### Join Jorge's founder club ![Jorge Ferreiro: founder, software engineer & content creator](https://jorgeferreiro.com/images/redesign/jorge_masthead_face.png) Greatest hits ### Songs, stunts & viral videos. On the turntable ### The soundtrack I build to. DJ and amateur EDM producer by night. Drop the needle on a record, and it keeps spinning in the corner as you explore the rest of the site. Worked at ![Amazon](https://jorgeferreiro.com/images/career/amazon.png)![Eventbrite](https://jorgeferreiro.com/images/career/eventbrite.png)![Hopin](https://jorgeferreiro.com/images/career/hopin.png)![StreamYard](https://jorgeferreiro.com/images/career/streamyard.png) --- ## The best chair for WORKING FROM HOME? Autonomous ErgoChair 2, Jorge Ferreiro · 704 words As many of you, I've been working from home for more than eight months, and a month ago, I started to work [fully remotely for StreamYard](https://jorgeferreiro.com/blog/growth-product-manager-at-streamyard). I've been using a 100 dollar chair from Amazon for three years, and I've recently experienced several back issues. After a fair amount of research, on Black Friday, I finally bought the [Autonomous Ergochair 2](https://bit.ly/3gGPhYh), a $370 ($420 originally). I've been using it for a week with promising results and wanted to share some thoughts. \***Disclaimer**: I've been using it for a week (around 10 hours a day). I still want to keep testing out, so my opinions may change over time. \* ### First impressions with Autonomous ErgoChair 2 I've been using the Autonomous ErgoChair 2 for a week, and I'm thrilled. It helps me keep a good position, the lumbar pad and headrest help me decrease lumbar tension. I learned about Autonomous thanks to my friend Daniel (@blayhem). Autonomous.ai is a 5 years old company born in Kickstarter, where they raised $400,000 in their first ever SmartDesk. A year later, they introduced the first ErgoChair, and they sold a million units. The rest is history, but I became a huge fan of this company and their products. In fact, I'm thinking of giving it a shot at their standing desks, but one thing at a time. 🤑 ### Ergochair 2 in-depth - Back Support with lumbar pad and adjustable headrest ![autonomous Ergochair 2 lumbar pad and adjustable headrest](https://images.ctfassets.net/7qz209myhhpn/1jTqu3ix6Z8BIyzIWxtQxo/e7e4a1cff0830632fce9bc1c1ac6b918/autonomous_Ergochair_2_lumbar_pad_and_adjustable_headrest.png) [Autonomous Ergochair 2](https://bit.ly/3gGPhYh) is comfortable. You can adjust the lumbar pad as you want, and it helps me reduce stress in my lumbar region and feels really good on my lower back. For the position, it reclines and has a nice counterbalance adjustment. The headrest is also suitable. It has multiple positions that you can change, and it perfectly fits with my head. Previously I had a chair without a headrest, and it's probably one of the worst things when working longer hours. ### ErgoChair 2 Seat Cushion ![autonomous Ergochair 2 Seat Cushion](https://images.ctfassets.net/7qz209myhhpn/3aCll1rcIZr5zp6m24cd1p/48937095fb3ff8a11628b250a3392d84/autonomous_Ergochair_2_Seat_Cushion_.png) The seat is comfortable, and the materials adapt quite nicely to my butt. I like a lot to easily slide in/out the seat cushion just by touching one arm. I've read reviews online of people who find the seat cushion very uncomfortable, especially for 200lbs weight. So far, so good for me; I'll keep an eye on it if I start to feel less comfortable and need to return. ### Why invest in a good chair? Spending more than ten hours per day sitting in front of the computer is 2400 hours per year. Paying $370 on a chair will cost you $0.15 per hour and a total of $1.5 per day to use the chair. I'd much rather investing $1.5 on avoiding back pains than paying a $5 overrated Starbucks coffee. > I'd much rather investing $1.5 on avoiding back pains than paying a $5 overrated Starbucks coffee. If the value proposition is clear, why do we hesitate to invest in essential home office gadgets that are key for our health? Well, I can't answer for the majority of the population, and we all have our reasons. II focused on creating a productive work environment, and I began with crucial aspects such as mechanical keyboards, mics, or webcams. I didn't invest in a good chair cause I thought I was already covered, but the more time I spent with my older chair, the worst back pains I got. ### Is the Autonomous ErgoChair 2 worth it? It's still very early to say yes or no. For me so far, it's totally worth it, and I've enjoyed a lot working with it. In case you also want to try it out, you can buy here Ergochair 2 from Autonomous with a 30 days return policy. Have you tried this chair? What are your thoughts? Which other chair do you recommend? Send me a [tweet](https://jorgeferreiro.com/twitter) ^\_^. That's all! Let me know on [Twitter](https://jorgeferreiro.com/twitter) your favorite courses and your own strategy for learning new content. And, if you like posts like this, [subscribe to my newsletter](https://jorgeferreiro.com/newsletter) * * * Thanks for reading ❤ Please say Hello On [Twitter](https://jorgeferreiro.com/twitter) | [TikTok](https://jorgeferreiro.com/tiktok) | [Linkedin](https://jorgeferreiro.com/linkedin) Subscribe to my Newsletter [HERE](https://jorgeferreiro.com/newsletter) --- ## Think LESS. Act MORE 💪, Jorge Ferreiro · 495 words Last week I announced that I was leaving [Eventbrite](https://jorgeferreiro.com/blog/jorge-ferreiro-leaves-eventbrite). It was a tough decision, and yet probably one of the quickest decisions I’ve ever made. Why was that? I had an insightful conversation with one of my mentors that I’ll show you in this post. ### ❌ Paralysis by analysis… A friend of mine introduced me to the “paralysis of the analysis” concept. Quoting Wikipedia: “overthinking a situation can cause forward motion or decision-making to become "paralyzed", meaning that no solution or course of action is decided upon” If you know me in person, you’d probably consider me a person who likes to make quick decisions and move fast. While this is true, it wasn’t always like this when it comes to making fundamental career decisions. However, this drastically changed recently for several reasons that I’m going to share with you below. ### 🎯 How did I make this career decision so quickly? In the last few months, I started to reconnect with my biggest dreams, ambitions and goals. As I told you in my [last week's post](https://jorgeferreiro.com/blog/jorge-ferreiro-leaves-eventbrite), my current priorities are: 1) Do Product Management and wear multiple hats and 2) Work at a startup. 3) Moving to the US Having such clear priorities is amazingly helpful to make a career decision – you can’t imagine! Most importantly, it helped me reconnect with my true motivations, which we can discuss in a future post hehe. > Tip 1: Use introspection to create a list of your top life/career priorities. Having this clear will create a fast decision-making framework ### 💬 The conversation that opened my eyes I had really good arguments to jump to my next challenge, but I freaked out and didn’t know what was the right option to choose. This changed once I met Dennis. Dennis Chow is a respected product leader and lecturer in the [product management course](https://jorgeferreiro.com/blog/a_software_developer_doing_product_management) I’m taking. We met in class and had a 1:1 shortly after. This conversation blew my mind: Dennis was very honest, direct and clear, and told me “Stop wasting your time without making a decision. ACT and move forward. You’re young and can afford to make mistakes” > Dennis: “Stop wasting your time without making a decision. ACT and move forward. You’re young and can afford to make mistakes” Ultimately, this was my own decision, but it was thanks to Dennis that I realized that I was putting too much emphasis on what could go wrong, rather than focusing on what could go well and taking the risks associated with the decision. ### Homework Alright! Enough talking. Now I’d like to challenge you to do this exercise with yourself: 1. What are your top priorities in life and in your career? 2. Are you afraid to make a career-related decision? b. Yes? Then… What is blocking you and what is your backup plan? That’s all for now! If you liked this article, be sure to share on [Twitter](http://twitter.com/jgferreiro) or your favorite social platform! --- ## Why YOU Should INVEST In Your EDUCATION 🤑, Jorge Ferreiro · 753 words One of the most common errors I've seen people make in technology is getting complacent with the knowledge they already master. It's cool to be the BEST in one single technology. Still, I always suggest keeping expanding your knowledge into multiple areas. At the age of ten, I started to learn how to code by myself. Since then, I've been learning about many other things like [product management](https://jorgeferreiro.com/blog/a_software_developer_doing_product_management), design, or marketing on my own. Apart from self-learning, I've also found it useful to take courses run by other professionals that are years ahead of me. In this post, I want to convince you to invest money on learning, and share some tips about finding the right course. Let's go! But first, if you're interested in boosting up your skills, subscribe to my [newsletter](https://jorgeferreiro.com/newsletter)! ### Should you spend money on online courses? ![Why You Should Invest In Your Education](https://images.ctfassets.net/7qz209myhhpn/3zojBmoMbdH1mFBSu3ns1v/4a2add895250f09d352b34a841c597e7/undraw_Graduation_ktn0.png) Self-taught learning is the most effective way to learn. Thanks to the internet, it has made outstanding knowledge accessible for free on YouTube, blogs, and other online courses. However, self-taught learning requires time and patience. If you are disciplined, you can allocate two hours a day to do courses, read books, etc. However, **when you have a highly demanding job, it gets trickier to balance all obligations** (at least for me). When I started to get paid as a programmer and a product manager, **I knew that one key to grow and expand my knowledge was to learn from the best**. However, the best people are not cheap, or they are too swamped to help you out individually. For me, online education is a fantastic way to get good knowledge in a very structured way. When I was a student, I couldn't afford to pay two thousand bucks for a course, or even pay $100, so I mainly used free courses like Coursera or cheap subscriptions. Once I became a professional, I knew I should invest money in my education frequently. > If a $2000 course, gets you a promotion or a career change, investing in education pays off every dollar. ### How to know what to learn ![How to know what to learn](https://images.ctfassets.net/7qz209myhhpn/2SPobpgdqWmI9FGN7wdAQb/570e8f07d595922289d92504308b6a29/undraw_online_test_gba7.png) My number one advice is to **find your weak spots and make a list of topics to learn**. What are you missing to be the best at your current job? What are the skills that will take you to your next professional step? Understanding your knowledge gaps sometimes gets tricky since "I don't know what I don't know." I find it useful to talk to my manager, colleagues, friends, and mentors to get an objective view of myself. From there, map them out to actionable learning gaps. As an example, lately, I've been focused on analytics. I'm self-aware, and many times **I realize what I'm missing; it's a matter of continuing to ask yourself the right questions**. As an example, by the end of 2019, I knew I wanted to dive deep into product management. I started to read books like Inspired, and I even joined a Product Management course, which changed my life. ### Allocating Budget for learning: How much? If your company happens to have a learning budget, USE IT! If not, please don't let that get on your way to keep growing. My advice is that you dedicate some funding every month for learning purposes (courses, coaches, mentors, books, etc.). How much? It will depend on your income and how much expenses you have. If you can, **try to get from 100 euros to 500 euros every month**. It doesn't mean that you need to consume the full budget every month, but you can still save that as if you intended to buy a house or a car (which I don't recommend, hehe). ### Which courses and learning platforms do I recommend? I've been trying many learning platforms and courses. If you want to learn about product management, [Product Faculty is my favorite one](https://jorgeferreiro.com/blog/a_software_developer_doing_product_management) (if you are interested, [reach out](https://jorgeferreiro.com/contact), and I'll explain more). For learning about React, two years ago, I did the "React Nanodegree," which helped me a lot. Apart from that, I always enjoy Coursera, Khan Academy, FreeCodeCamp, Code.org, Platzi (in Spanish), and many more. That's all! Let me know on [Twitter](https://jorgeferreiro.com/twitter) your favorite courses and your own strategy for learning new content. And, if you like posts like this, [subscribe to my newsletter](https://jorgeferreiro.com/newsletter) * * * Thanks for reading ❤ Please say Hello On [Twitter](https://jorgeferreiro.com/twitter) | [TikTok](https://jorgeferreiro.com/tiktok) | [Linkedin](https://jorgeferreiro.com/linkedin) Subscribe to my Newsletter [HERE](https://jorgeferreiro.com/newsletter) --- ## Do fewer things better, Jorge Ferreiro · 580 words We live in a society that encourages doing LOTS of things and sharing them on Social as a measure of success. This puts so much pressure on us. Instead of enjoying the process, we focus on doing LOTS of things; the more, the better. I must admit that I love to multitask and work on many projects and ideas in parallel – is it wrong? No. Is it inefficient? Yes! In this post, I’m sharing with you how I developed this feeling and what I’m currently trying to do to fix it. ### Focus on the long term game ![Focus on the long term game](https://ferreirov3.s3.eu-west-2.amazonaws.com/undraw_maker_launch_crhe.png) I do experience FOMO (fear of missing out) if I say NO to new opportunities, since you never know what will happen in the future if I had said yes. However, this is a double-edged sword because it encourages me to prioritize the short term game instead of the long term game. Over the years, my responsibilities at work, as well as personal projects, have grown. Here are some examples of my regular day-to-day occupations: doing 8 hours or more at work, recording and editing YouTube videos for my [channel](https://www.youtube.com/channel/UCA2Z3mQUqOj80M84vRu-3AQ), launching personal projects (like [Streamradiox](https://streamradiox.com/) or Developers in Depth), writing articles, etc. As you can tell, I don’t stop, and while that keeps me alive and excited, I have the feeling that 30% or more of the things that I do won’t help me directly in the long term game. ### Do fewer things #### Matrix of priorities At the end of last year, I took five days off to go a trip with myself, and came up with a prioritized list of what I wanted to be and what my priorities were. As I result, this year I’m focusing most of my time on building personal projects like StreamRadiox or Developers In Depth. So my suggestion is for you to **list the top 3 or 4 things you want to do, and other things that you like**. Then rank them based on how important they are for you. 1. Health. 2. Independence. 3. Teaching people coding. 4. Moving to the US or somewhere in Europe (which I discussed in “[Thinking moving to Berlin](https://jorgeferreiro.com/blog/thinking-about-moving-to-berlin)”) #### Say no more often ![Steve jobs saying no to 1000 things](https://ferreirov3.s3.eu-west-2.amazonaws.com/steve_jobs_say_no_to_1000_things_jorge_ferreiro.jpg) > “People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully." Since the beginning of this year, I started to **say no to more opportunities not directly aligned to my long term game** (which are to build companies or teach people about Software Engineering). I must admit that I still need to improve on this, but hey, I said no to a couple of great opportunities! To be comfortable saying no, I find it useful first to define who you are and what you want. It’s then straightforward to assess any new opportunity based on those “values” and the long-term game. For example, this year I got more opportunities to do public speaking, but I said no to most of those opportunities, since my focus is now on building projects. * * * I’m going through a personal process to keep defining and rearranging my priorities. I’ll keep you updated if I can keep myself on track :) Let me know on [Twitter](https://twitter.com/jgferreiro) how you are coping with multitasking. --- ## How to FIGHT IMPOSTER SYNDROME, Jorge Ferreiro · 590 words Imposter syndrome sucks, and it frequently happens that when we do something new, we ask ourselves: "Am I the right person for this?" "Am I prepared enough?" "Will I be able to execute my job?" "Will people like me?" Please wait until the end of the post since I'm going to share a personal story with tips to overcome imposter syndrome. But first, let's start with the basics. ### ❌ STOP comparing with others It's common to compare ourselves with people who are already achieving what we dream about. Comparison can motivate us to be better, but it creates internal insecurities, envy, and frustration. As an example: if I compare myself with the VP of Engineering at Uber, I'll probably be like, "I don't know anything at all about product management.". While I'm still learning and acquiring core knowledge, that's a very toxic and destructive attitude. Instead, I always think positively: "I admire this guy, he inspires me so much" or "I am still early on in my career, and I'm not an expert, I still have lots of things to learn'. " As you can tell, **I don't see people as competitors, rather than role models that I can learn from.** ### ⚠️ Social media increases imposter syndrome Social media is hurting us more than we think since we are always seeking validation and comparing ourselves with ideal lifestyles. We have the false idea that the more likes we get in a post, the more we feel we are successful or fulfilled in life. They are simply vanity metrics. > We have the false idea that the more likes we get in a post, the more we feel we are successful or fulfilled in life. They are simply vanity metrics. Many people publish projects, do talks, write articles, share thoughtful quotes. Publishing content doesn't mean you are the best professional; neither not having a big community means you are not someone worth listening to. There is not a straightforward solution to this problem, and it depends on your personality. Still, I've done several things that have helped me to improve on this: 1. Change your mindset: The number of likes or followers doesn't mean that you are fantastic or successful. 2. Deactivate non-critical notifications. 3. Social media detox: Turn off your phone or put it in airplane mode as much as you can. 4. Use an app to monitor your screen time, and set goals to spend less time on those platforms. ### My personal story For a very long time, I was panicking to become a product manager and do a career change from an engineering background. I knew I wanted to do it, but I thought I was not ready. I started to talk with mentors and friends about that. It was clear to me that I had the right attitude and skillsets to make it happen (I've launched more than [four side projects](https://jorgeferreiro.com/portfolio), researching about product, I'm customer-obsessed and love business, etc. The story had a happy ending because I recently started my job as [Growth Product manager at StreamYard](https://jorgeferreiro.com/blog/%5D\(/blog/growth-product-manager-at-streamyard\)). While I have so much to learn, I'm happy that I finally decided to beat my imposter syndrome and go all-in after a year. * * * If my story resonates with you, please send me a message on Twitter with your thoughts. If you have written a post, share it with me, and I'll add it here. Thanks for reading ❤ Please say Hello On [Twitter](https://twitter.com/intent/follow?original_referer=https://jorgeferreiro.com&ref_src=website&screen_name=jgferreiro&tw_p=followbutton) | [TikTok](https://www.tiktok.com/@jgferreiro) | [Linkedin](https://www.linkedin.com/in/jgferreiro/) Subscribe to my Newsletter [HERE](https://jorgeferreiro.com/newsletter) --- ## GROWTH PRODUCT MANAGER at StreamYard! 🦆🦆🦆, Jorge Ferreiro · 567 words This Monday I officially started my next adventure as the **Growth Product Manager at StreamYard**, the easiest tool to create professional live streams from your computer or mobile! 🎉🎉🎉 **Will I stop coding right away?** No! At the beginning, I’ll be combining Product Management and Engineering (remember what I mentioned in my farewell post about “[wearing multiple hats](https://jorgeferreiro.com/blog/jorge-ferreiro-leaves-eventbrite "Jorge Ferreiro is a Growth Product Manager and entrepreneur")”? 😂). However, once I become more familiarized with the role and we grow the engineering organization, **I want to entirely focus on Product Management**. I know some of you may be already familiar with the Growth Product Manager role, but I wanted to take this opportunity to **explain what I’m going to be working on and the exciting challenges ahead**. Hope this post will inspire more folks to follow my career switch from engineering into product. ### Why am I interested in PRODUCT GROWTH? I come from big tech companies such as **Amazon** or **Eventbrite** where their growth and marketing strategies are polished and structured. However, **a startup in growth like StreamYard offers challenges** that you rarely find in established bigger corporations. StreamYard has found a good Product Market Fit with an amazing user base. However, there is much more to do to make sure **we continue to be number one in the space, and we continue to capture market share**. That’s what I will focus on! I love [StreamYard](https://streamyard.com/?utm-source=ferreiro-website) because it democratizes the creation of live streams for everybody. Prepare, StreamYard, is coming to you! 😛 Fascinating challenges ahead. ### What is a Growth Product Manager? Let’s start with the basics. My **definition of a Product Manager** is someone who takes ownership over a product end-to-end: understanding user pain points, prioritizing which problems to solve first, coordinating work among stakeholders, launching the product, and learning from user's feedback. I see a product Manager as “the glue” of product companies, since they interact and partner up with so many different stakeholders such as: engineering managers, designers, legal, marketing, other product managers, etc. So… What is the difference between a product manager and a Growth Product Manager? Both share much of the knowledge, but a **Growth Product Manager focuses on: acquisition, activation and retention metrics.** Essentially, bringing new users to the product, helping them to experience the “Aha moment,” and making them so happy that they come back frequently. > A Growth Product Manager focuses on: acquisition, activation and retention metrics. \[...\] bringing new users to the product, helping them to experience the “Aha moment,” and making them so happy that they come back frequently. While in both roles you need to experiment and try out multiple ideas, it is key to have an experimentation mindset while working on growth. As my mentor Moe Ali from Product Faculty told me recently: > “Being a Growth Product Manager is ALL about experimentation and understanding that some of your ideas and assumptions will fail and you should be totally cool with that.” ### Are you interested in Growth or Product Management? I’m embarking on this new professional chapter and I'm very excited to leap into the void without a parachute! If you are also considering a career change into Product Management, feel free to [connect and reach out to me](https://jorgeferreiro.com/contact). Let’s go DUCKS! #goDucks 🦆🦆🦆 Thanks for reading ❤ Please say Hello On [Twitter](https://twitter.com/intent/follow?original_referer=https://jorgeferreiro.com&ref_src=website&screen_name=jgferreiro&tw_p=followbutton) | [TikTok](https://www.tiktok.com/@jgferreiro) | [Linkedin](https://www.linkedin.com/in/jgferreiro/) Subscribe to my Newsletter [HERE](https://jorgeferreiro.com/newsletter) --- ## YEAR In REVIEW 2020 by Jorge Ferreiro, Jorge Ferreiro · 282 words 2020 has been a year with ups and downs, probably one of the most challenging years, and one of the years that has helped me grow a lot personally and professionally, beating my fears of taking risks and jumping into the uncertainty. In this post, I'm sharing some highlights of this Year. I hope you are all safe and see you soon! ![Year in review 2020 by Jorge Ferreiro](https://images.ctfassets.net/7qz209myhhpn/61iBWd40W2uCT2V7PBkwtp/1ddc5e3fa9ac61a3488651a43c92b168/undraw_new_decade_n4qd.png) ### 2020 Highlights - **Change JOBS and 360° CAREER change**: [I left Eventbrite after two years](https://jorgeferreiro.com/blog/two-years-at-eventbrite-as-software-developer), and I joined [StreamYard as Growth Product Manager](https://jorgeferreiro.com/blog/growth-product-manager-at-streamyard) - **Launched Three projects (back to entrepreneurship)**: I wanted to focus on side projects and launch new business ideas. I launched: [Streamradiox "The Spotify for streamers"](https://jorgeferreiro.com/blog/my-experience-on-product-hunt-launching), [Developers In Depth](https://jorgeferreiro.com/blog/introducing-developers-in-depth-by-jorge-Ferreiro) to help engineers grow their tech career, and my new personal website. - **Full remote**: I become a [fully remote employee](https://jorgeferreiro.com/blog/how-to-work-from-home-as-a-software-engineer), and changed a medium-size company to join a startup. - **Content creation**: I wrote 23 articles in my [blog](https://jorgeferreiro.com/blog), and created more than 15 videos on YouTube, including live streaming. > 2020 has taught me that our reality could change from one day to the other, but what matters is our ability to react, modify, adapt, and focus on what we can control. - **Hosted my first virtual event!** In March, just right after the pandemic started, I celebrated my birthday virtually with 350+ attendees on YouTube and Discord. It was amazing😂 * * * Happy 2021! If you're also writing a post about your Year, share it with me on [Tweet me](https://jorgeferreiro.com/twitter), and I'll share it here. * * * Thanks for reading ❤ Please say Hello On [Twitter](https://jorgeferreiro.com/twitter) | [TikTok](https://jorgeferreiro.com/tiktok) | [Linkedin](https://jorgeferreiro.com/linkedin) Subscribe to my newsletter [HERE](https://jorgeferreiro.com/newsletter) --- ## Hopin buys StreamYard 😲😍 What a professional GIFT 🎁, Jorge Ferreiro · 586 words _Disclaimer: opinions are my own not my employer’s_ * * * When I joined StreamYard (the best tool for easily creating professional live streams) as [Growth Product Manager](https://jorgeferreiro.com/blog/growth-product-manager-at-streamyard) back in September 2020, I couldn't anticipate we'd be acquired, but it happened! Johnny Boufarhat, Founder and CEO at Hopin, announced last week that [StreamYard joins Hopin's](https://hopin.com/blog/welcome-streamyard) family. 😍 All the credits of this acquisition go to [Geige](https://www.linkedin.com/in/geigev/) and [Dan](https://www.linkedin.com/in/danbriggs5/), the founders of StreamYard, who built the company from scratch with ZERO external investors. As I told them many times privately and publicly, they are the most humble and some of the smartest folks I've ever got the chance to work with (cheesy, but honest! haha). Their high customer obsession, attention to detail, and the fantastic team they have put together are crazy. I feel energized and I learn every single day. > StreamYard founders (two engineers) bootstrapped a $30 Million Annual recurrent revenue company with ZERO external investors. What an inspiring story for any entrepreneurs out there. StreamYard's user base blew up when the pandemic hit, and the company became the leader in the market. Customer support team led by [Dana Bentz](https://www.linkedin.com/in/danabentz/) played a crucial role in supporting our user base's rapid growth, and I think they should get fair credit for this too, including all the early employees. <3 ### One of the Best Professional GIFTs If joining StreamYard and working with Geige, Dan, and the rest of the team was my gift in 2020, becoming part of Hopin and experiencing this transition will change me forever. Being part of an **acquisition happens a few times (if any) in professional life**, so I want to enjoy every part of it. When Eventbrite went IPO, **it was also an exciting time and great learning opportunity to see how the company evolved over time**. However, an acquisition feels different! While it’s true that an acquisition has some implicit challenges, it also brings terrific new opportunities: **having more resources to move faster and bring more value to our customers**, economies of scale, and learning from the incredible talent pool at Hopin. What a massive learning opportunity! I can't wait to see what comes out of this! I wish we will be able to celebrate in person with my new colleges in 2021 🙏 ### What makes me excited about Hopin? When I was working at Eventbrite in the online events team, we paid a close look to Hopin, as I mentioned in my previous blog ["The future of the Online Events industry?"](https://jorgeferreiro.com/blog/the-future-of-the-online-events-industry). They were building a great solution for the online events, a critical product in the pandemic, perfect timing! I know Hopin pretty well, and I've always been amazed by how rapidly **they were able to acquire a considerable market share, and position themselves as a good leader** in the online events space. I also enjoyed the fact they are fully distributed and they attract great talented people worldwide. But, for me, Hopin is much more than Online events, and I think StreamYard will bring lots of synergies to Hopin's business, and the other way around. As Geige's said, we'll be running independently, and I'm excited about what will come! [Join Geige and Jonathan for a fire chat here](https://hopin.com/events/hopin-2021-kickoff) ### Are you as excited as I am? We’re hiring new folks! If you are excited about StreamYard and being part of this journey, **we're hiring remote engineers and other roles**. Reach out to me if interested! Jorge AT streamyard DOT com 🦆 Ducks have a new home! <3 --- ## See you soon Eventbrite! What's next for me?, Jorge Ferreiro · 523 words Last Friday was my last day at Eventbrite after 2.2 years. Eventbrite felt like home, and it was hard to leave a company that has given me so much. I became a better version of myself, more empathetic, more human, and a more vital engineer. I've learned so much from many people. In this post, I want to share my reasons candidly and my talk about next steps. ### Why did I leave Eventbrite? For me, leaving Eventbrite was a tough decision that involved many thoughts. It's a personal decision, but since I value transparency, I want to share my reasons: 1. **Wear multiple hats and jump over product management in the near term**: Thanks to Eventbrite, I've discovered my passion for product management as a critical skill that I want to master. I love to wear multiple hats and apply all the things I'm learning at the [product management course at Product Faculty](https://ferreiro.me/blog/a_software_developer_doing_product_management). At the size of Eventbrite, I'd need to focus on PM or Engineering, and I feel that a smaller workplace would allow me to wear multiple hats more comfortably. 2. **Try out a Startup**: My first job was at Amazon (big company), then Eventbrite (medium size), and now I want to try something different as a next step: a startup. At some point, I want to launch a business, and it is the right time to jump into a new adventure and help grow the company! 🌇 3. **Move outside of Spain**: I'm 25, and as I said in my post, "[Thinking about moving outside of Spain](https://ferreiro.me/blog/thinking-about-moving-to-berlin)" I want to try living in a new country. I've lived in the US and Luxembourg, and I really miss the exposure to a challenging environment. My dream is to move to NYC, which is easier if you join a company that has a substantial presence there and who is willing to sponsor my VISA. ### Is Eventbrite an excellent place to work now? Absolutely! As I wrote in my post, "[Two years at Eventbrite! What I've learned so far?](https://ferreiro.me/blog/two-years-at-eventbrite-as-software-developer)", Eventbrite has been vital for my personal and professional growth. The company is fantastic. Many new folks join the company with fresh ideas and strong knowledge, such as Vivek (the new CTO), Daniel Micol (new distinguished engineer), and many more. Adding to that, the company has a solid three years vision plan. If you're interested in Eventbrite, they are hiring a lot! Reach out if you want some info, and I can put you in touch with the right people. 🙌 ### My next adventure I'm joining a startup to work on growth! I'm excited to challenge myself in a new environment! I'm not going to lie to you: I'm nervous, but I think I'll sort that out hehe. I'll be sharing more info shortly but, for now, I'll be taking a couple of weeks off to decompress and start with fresh energy! If you want to send me your support, reach out on social! I can't wait to connect with you on [Twitter](https://twitter.com/jgferreiro) and in my [newsletter](http://ferreiro.me/newsletter) and I start this new chapter. See you soon, Eventbrite. Jorge leaves the nest. --- ## 🇺🇸 How to move to the US as a startup founder (o1 visa guide), Jorge Ferreiro · 262 words _Disclaimer: opinions are my own not my employer’s_ * * * ### The Dream of Moving to the US Every startup founder dreams of breaking into the US market. But the path is fraught with challenges, especially when it comes to navigating the complex visa process. How do you prove you're an exceptional talent worthy of the O1 visa? ### A Beacon of Hope I stumbled upon a comprehensive guide that demystifies the O1 visa application process for startup founders. It's not just about filling out forms; it's about showcasing your unique journey and contributions to your field. ### Key Insights from the Guide - **Strategize Your Application**: Understand the seven categories of the O1 visa and tailor your application to highlight your strengths. - **Self-Promotion is Key**: You don't always need a PR agency to get noticed. Engage with local media, speak at events, and share your story compellingly. - **Community Support**: Share your journey, seek feedback, and engage with a community of founders who can offer insights and connections. ### Closing Thoughts - The journey to securing an O1 visa is unique for every founder. It requires patience, strategy, and a bit of creativity. But with the right guidance and support, it's a journey that can lead to incredible opportunities in the US market. ### Let's Connect and Share Our Journeys If you're on this path or have successfully navigated it, I'd love to hear your story. Sharing our experiences can pave the way for future founders to achieve their American dream. Let's connect and build a supportive community together. --- ## Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro · 1602 words ### claude code rebuilt my entire personal brand in 2.5 days _the strategy, the AI stack, and the reasoning behind every deliberate pixel — from a growth guy who treats his website like a product._ * * * six years ago i built my website to do exactly one thing: hold my blog posts. that was the whole plan. i was an engineer and project manager working for other companies, and i wanted a corner of the internet to think out loud — write about hackathons, share what i learned at Amazon and Eventbrite, and document my slow crawl from "javascript dev" toward product. it did that job well. for a while. but six years is a long time. and somewhere along the way, the site quietly stopped telling the truth about me. so i blew it up and rebuilt the whole thing in two and a half days. this post is the director's commentary — not just what it looks like, but _why_ every piece is there. because i don't think about a personal website as a portfolio. i think about it as a growth channel. and brand, done right, is pipeline. > 🖼️ * * * ### why the old site had to die here's what happened to me over those six years: i built 10 AI products (six of them in the last two months alone). i left a founding-engineer seat at a startup to go build my own thing. i moved to the US. i started advising a startup on marketing and growth. i launched my own social platforms and made a pile of content go viral. and my website still said: _javascript developer, slowly moving into product management._ that's a positioning problem, and positioning problems are expensive. when who you are outpaces how you're packaged, you leak. every person landing on my site was meeting a 2019 version of me and quietly bouncing. that's not a vanity issue. that's lost pipeline. the site wasn't _wrong_, exactly. it was just years behind the person. * * * ### what i actually wanted it to do let me be honest about the business goal, because pretending otherwise would be very off-brand for a growth guy. this redesign has a job: bring better people to my door. contracting work. co-founders. partners to launch AI products with. exciting projects worth putting my name on. and the only way to attract those people is to _show_ how i think — about growth, marketing, product, and brand — instead of telling them. so the site itself had to be the proof. (yes, this post is part of that too. meta, i know.) then there was the harder constraint. i'm a playful, funny guy. that's not a bug i'm trying to hide — it's my signature. but i also needed the site to read premium and trustworthy. half playground, half boardroom. and the renaissance-man problem: i'm an engineer _and_ a marketer _and_ a content creator _and_ a designer _and_ a brand builder. most websites force you to pick one lane. i wanted a white canvas that just says — this is me. whether you like it or not. this is what i've been up to. * * * ### the brand: black, white, and one very deliberate orange a brand, to me, is an extension of myself. so i started there, before touching a single page. black and white came first. it reads thoughtful, premium, clear — _this guy knows what he's doing, you can trust him._ white for clarity and space. black for that premium weight. then orange. orange has shown up in every single redesign i've ever done — it's the one constant across years of versions. orange and red are just… me. my favorite sweater is orange. my phone case is orange and red. it's the energy, the fire, the part of me that doesn't sit still. but here's the discipline: i use it almost nowhere. orange lives mostly on the CTAs. when the entire page is black and white and exactly one color screams _click here_, your eye has nowhere else to go. that's not decoration — that's conversion design. scarcity is what makes the orange loud. * * * ### the logo: from "JF in a box" to a connector the logo went through every phase you can imagine — an avatar, my actual face, a plain "JF." one version i genuinely loved was simple: JF in the middle, an orange square around it. no-bullshit, bold, grabs you by the collar. but i wanted the new mark to say something specific. i'm an AI maximalist, and in AI the whole game is building _ecosystems_. i connect companies to companies. people inside companies. models. agents. i'm the connective tissue. so after 100+ variations, i landed on the orange square — but with little notches cut into every side. they read like Lego studs: things snap together. that's the entire idea. i connect product, design, and marketing. i connect people and businesses. the logo is a tiny thesis statement you can read in half a second. > 🖼️ * * * ### the stoic head (my supporting logo) lately i've gone deep on Stoicism — the philosophy of actually governing your emotions instead of being run by them. Marcus Aurelius, that whole world. so i built a supporting mark to carry that: a resin, almost Roman-bust version of my own head. it lives in the quiet corners of the site — hover over the logo and the stoic head appears. JF is the headline. the stoic head is the footnote that tells you what's underneath it. both are me. > 🖼️ * * * ### extending the brand everywhere a brand that only lives on one page isn't a brand — it's just a logo. so i pushed it everywhere: wallpapers, my iPhone, all of it. the centerpiece idea is the resin head as the "main character" — a 3D, digital version of me. around it sits the JF name on little plaques, ringed by the logos of every company and product i've built. it reads exactly like the connector story, made literal: JF in the middle, an ecosystem of ideas orbiting him. > 🖼️ * * * ### the AI stack i used to pull this off people keep asking how this got done in 2.5 days. here's the honest stack: **ideation** — ChatGPT did a lot of the early heavy lifting on logo directions and page concepts. i'd riff, it'd riff back, and we'd move fast. **inspiration** — Pinterest and Are.na were my mood-board engines. the homepage masthead came straight from a Pinterest find i couldn't stop staring at: your name and your face in black and white, with barely any contrast between them. polished, but modern and almost fashion-editorial. i took the _feeling_ and made it mine. **layout** — quick, ugly-first sketches in Figma to lock the structure before i cared about a single pixel. **build** — everything got built with Super Builder, my own Claude Code souped up with 30+ custom features. that's the engine that let me move at this speed. → _\[Super Builder link\]_ > 🖼️ * * * ### shipping smart: a /redesign subfolder + a real design system i didn't rebuild the live site in place. i spun up a `/redesign` subfolder and treated it as a staging ground — test the vibe, refine, repeat, then promote it once it actually felt right. lower risk, faster iteration, no half-finished site exposed to the world. and i built a _system_, not a pile of pages. one of my favorite things in the world is designing structure that scales. the core template is dead simple: a big headline + subhead + CTA on the left, and me on the right — different faces, different actions, a background that sets the tone. once that template exists, every new page takes minutes instead of days. that's the unglamorous secret to a brand that can actually grow with you: systems, not one-offs. * * * ### the 10x polishes (where it gets personal) this is the part i care about most. most personal sites are too serious — they flatten you into a job title. but i'm a lot more than an engineer or a founder. i'm a DJ. a producer. i love art, i love music. so i added a layer of what i call "10x polishes": - a **DJ section** with my favorite Spotify playlists _and_ recordings of the live sets i've played - a **3D stage** — think a mini Las Vegas Sphere — where you can actually watch and listen to my shows - a **music player** that follows you around the site - and an **SMS line** so you can literally text me, directly that last one isn't a gimmick. the entire point of this site is to start conversations with the right people — so i removed every click between a prospect and me. friction kills pipeline. the easiest possible path to "hey jorge" wins. > 🖼️ * * * ### the takeaway two and a half days. one idea, full send. i'm stupidly proud of it. but the real lesson isn't about my site. it's this: your brand is not decoration. it's a filter and a funnel. it decides who shows up at your door, and whether they trust you once they're there. if you're a founder, a potential co-founder, or a company that wants someone who thinks about growth, marketing, product, and AI like this — the door's open. and yeah. you can just text me. keep building. — jorge --- ## I don't like the Sandwich technique feedback, Jorge Ferreiro · 536 words A couple of weeks ago I wrote about [giving and receiving feedback in a work environment](https://ferreiro.me/blog/how-to-give-and-receive-feedback?utm-source=ferreiro.me). A common technique for providing feedback is using the Sandwich technique, but I don’t really like it. In this post I’m sharing my thoughts on it, and propose an alternative. ### What is the sandwich technique? I enjoy a definition from [this paper](https://www.researchgate.net/publication/281034931_The_Sandwich_Feedback_Method_not_very_tasty): “inserts criticism between two positive remarks”. I understand why managers and Individual contributors may like it. As a manager, it’s easy to start a conversation with positive remarks so reports will be more open to feedback later on. As an individual contributor, hearing some positive feedback over my work makes me feel good and I may be more open to negative feedback later in the conversation: who doesn't like to hear compliments? ### What’s wrong with the sandwich technique? ![what's wrong with the sanwich technique](https://ferreirov3.s3.eu-west-2.amazonaws.com/undraw_cancel_u1it.png) I value clear and direct communication when it comes to work relationships. I assume that part of my job is making mistakes and acting on them, so it should not be dramatic to talk about things that don’t work out or highlight things that I’m doing well. Trying to hide criticism behind a positive remark makes me wonder if you’re treating me like a grownup who can assume their responsibility. I also think that adding more ideas into a conversation like positive remarks distract the conversation from its key goal: to provide the feedback and come up with an action plan. ### What is a good alternative? "FEN technique" ![what's wrong with the sanwich technique](https://ferreirov3.s3.eu-west-2.amazonaws.com/undraw_personal_opinions_g3kr.png) I’ve been using this alternative approach to provide feedback for almost two years. It came out of a conversation with [Nick Popoff](https://www.linkedin.com/in/nick-popoff/) on a 1:1. Nick suggested that it is more effective to focus your feedback on facts, rather than on subjective thoughts, and anchor the conversation around past experiences that clearly exemplify the things to improve. I come up with the FEN technique (Facts, Example, Next steps) - **Facts**: Focus on a certain behaviour from the other person and how it affects you. Try to get away from criticizing aspects of their personality and assume good intentions, because you may be missing some context. "When you do X, It makes me feel Y, Z." - **Example**: Describe clear experiences from the past where the other person showed the behavior that you want to improve. Examples help frame your concerns and anchor the conversation around a given point of time. > At yesterday's meeting, you made a couple of comments about W that made me feel Y, Z. - **Next Steps**: Ask kindly if they can correct the attitude or stop doing it, and collaborate towards the end goal. "I’m sure you meant well, but the meeting didn’t quite work out. I’d appreciate it if we can sync before a meeting next time and make sure that we resolve all concerns ahead of time. " "Do you have any other ideas on how to avoid these communication issues" "How do you feel if we try this alternative approach next time around" * * * What are your thoughts over the sandwich technique? Which framework do you use to provide feedback? Send me a [tweet](https://twitter.com/jgferreiro) or an [email](https://ferreiro.me/contact) --- ## Blog, Jorge Ferreiro · 195 words Product + Software + Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. ![Jorge Ferreiro recording content](https://jorgeferreiro.com/images/content/content_jorge_ferreiro.png) [ ![ChatGPT Image 7 jun 2026, 04 50 10](https://images.ctfassets.net/7qz209myhhpn/6lxsdx0LCJabV0UaIpGxvH/43657f8d4fc8620fe99d3e42f5bdcc88/ChatGPT_Image_7_jun_2026__04_50_10.png) ](https://jorgeferreiro.com/blog/claude-code-rebuilt-my-personal-brand) **3 months ago** **·** **9 min read** Full O-1 guide for startup founders who want to move to the US [ ![🇺🇸 How to move to the US as a startup founder (o1 visa for startup founders guide)](https://images.ctfassets.net/7qz209myhhpn/1AliKNDgQOyrFhq1K0qpOd/b27e523981ad0d1ae4f38ab75d9e1980/get-o1-visa-v2.png) ](https://jorgeferreiro.com/blog/o1-visa-guide-for-startup-founders) **2 years ago** **·** **2 min read** Full O-1 guide for startup founders who want to move to the US [ ![Hopin buys livestreaming startup StreamYard for $250M](https://images.ctfassets.net/7qz209myhhpn/iEDIF7SWvrRH5nVuO0yRe/212ab18f77423883fd99d62b7e9621cf/streamyard_hopin_2.jpg) ](https://jorgeferreiro.com/blog/hopin-buys-livestreaming-startup-streamyard-jorge-ferreiro) **6 years ago** **·** **3 min read** 🚀 Hopin buys startup StreamYard for $250M. This is the best professional gift ever ❤️ [ ![bye 2020 jorge ferreiro year in review](https://images.ctfassets.net/7qz209myhhpn/7wUP28xYdkySmjMg1qqv8M/fe5f288f272e595ebc74fd8fd7555634/bye_2020_jorge_ferreiro_year_in_review.png) ](https://jorgeferreiro.com/blog/year-in-review-2020-jorge-ferreiro) **6 years ago** **·** **2 min read** 🤔 2020 year in review by Jorge Ferreiro. [ ![How to prioritize to accomplish more significant projects and dreams](https://images.ctfassets.net/7qz209myhhpn/5VtksO3YyGuXTNhNaU3KEb/9236997672c77725b28f18718b6e3141/photo-1526578544885-99bb85b5b5d0.jpeg) ](https://jorgeferreiro.com/blog/how-to-prioritize-to-deliver-projects-and-reach-goals) **6 years ago** **·** **2 min read** 🚀 Want to learn how to prioritize to deliver projects and accomplish your goals? Jorge Ferreiro shares the number 1 tip for keeping yourself focused Founders club #### Join Jorge's founder club --- ## ✅ 7 tips to launch on Product Hunt Streamradiox, Jorge Ferreiro · 730 words Last week I launched Streamradiox (The Spotify for streamers) on Product Hunt after five months of development. The launch went well, and I could hardly had anticipated so much support! For the sake of transparency, here is some quantitative data: - **320 upvotes**, and **48 comments** on the [Product Hunt post](https://www.producthunt.com/posts/streamradiox). - More than **1140 new signups** on Streamradiox.com to get early access to the beta. - **Ten music producers** and independent record labels who want to [upload their music](https://streamradiox.com/partnerships) into Streamradiox - Starred by the Product Hunt team in **two newsletters** (Thanks folks!) ### Tip 1: Create an honest video I spent some time iterating over how I present and tell the story behind Streamradiox. I prepared the video the night before the Product Hunt launch, and I didn't have much time so I was short, and sweet. Some advice to prepare the video: 1. Intro who you are and why your background is relevant for your project 2. What's the problem that you are solving? 3. Show off your product! ### Tip 2: Product Hunt Runbook I created a document listing every action for the launch day, detailing the tasks to perform every hour. During the launch, everything started to blow up, and I felt overwhelmed. However, this document helped stay on track and not lose focus. ![producthunt\_runbook\_todo\_list\_ferreiro](https://ferreirov3.s3.eu-west-2.amazonaws.com/producthunt_runbook_todo_list_ferreiro.jpg) I used Notion, where every item in the runbook contains its own page with detailed information, messages, and the content that will be put out there. ### Tip 3: Day off from work The launch day is very stressful and demanding. In a short amount of time, you need to reach as many people as possible. It also requires multitasking and focus: coordinating social media, replying to comments, sending messages, reaching out to contacts… I'm glad I took a day off; otherwise, it'd have been impossible to keep up with the pace and the demand for the launch. ### Tip 4: Social media presence I updated all my social media accounts (Linkedin, Twitter, Instagram, etc.) with the link to the Product Hunt page and created banners asking for people for their vote. I also made a new entry on Linkedin as the Founder of Streamradiox and asked people to vote for us in Product Hunt. ![jorge\_ferreiro\_launches\_streamradiox\_royalty\_free\_music\_for\_streamers](https://ferreirov3.s3.eu-west-2.amazonaws.com/jorge_ferreiro_launches_streamradiox_royalty_free_music_for_streamers.jpg) My goal was for anyone to come across any one of my social profiles to see that I'm launching on Product Hunt. ### Tip 5: Got a solid hunter. There are amazing folks in Product Hunt who are hunting many projects. I got the advice of getting a hunter working in the same space as my product (e.g: Music). The best approach is to browse [topics](https://www.producthunt.com/topics/) and find products that are more similar to yours. ![](https://ferreirov3.s3.eu-west-2.amazonaws.com/justin_mitchell_jmitch_hunted_streamradiox_by_jorge_ferreiro.png) For Streamradiox, Justin Mitchell ([@jmitch](https://twitter.com/jmitch)) was my hunter. Justin has been mentoring me for many months about Streamradiox and product knowledge. He offered me to hunt the product, and it was a no brainer! If you can\*\* find a mentor \*\*to help you be out, that would be great too. If you need help, I'm happy to hunt your product or put you in touch with people in my network. Feel free to [reach out](https://jorgeferreiro.com/contact). ### Tip 6: Direct messages I directly reached out to my contacts on Social Media (WhatsApp, Telegram, Facebook, Twitter, etc), replied to all new comments on Product Hunt, and sent a newsletter to the people following my [personal blog](https://jorgeferreiro.com/newsletter). While during my first launch on Product Hunt with [Clotim](https://www.producthunt.com/posts/clotim) I took a more passive approach, merely sharing the launch on social, this time I pinged my friends directly and asked them for help spreading the word. Thanks to them, I got a broader impact. ### Tip 7: Learn to create a GIF ![streamradiox producthunt launch animated gif](https://ferreirov3.s3.eu-west-2.amazonaws.com/streamradiox_product_hunt_launch_by_jorge_ferreiro.gif) I always loved the cool GIFs from other makers in Product Hunt. This time I pushed myself to learn how to build one, and I ended up making the Streamradiox GIF using Premiere PRO. There are other tools out there if you want to create GIFs without the complexity of more advanced software like [Giphy](https://giphy.com/create/gifmaker) ### Next post: Five things I didn't do well In the next post, I'll talk about five mistakes I made in this launch. Subscribe to my newsletter so you don't miss out. [http://ferreiro.me/newsletter](http://ferreiro.me/newsletter) Have questions or feedback to improve in my next launch? Let me know your thoughts on Twitter: [https://twitter.com/jgferreiro](https://twitter.com/jgferreiro) --- ## The Future of the Online Events industry?, Jorge Ferreiro · 761 words _Disclaimer: opinions are my own not my employer’s_ * * * I've been working in the Online Events space for almost the entire year, on the engineering side as the Frontend Tech lead for my team at Eventbrite. I'm very excited about the online events space and want to share some thoughts and ideas on the opportunities that I see in the market. 💪 ### Opportunity 1: Immersive Virtual Online Events Epic Games, the creators of Fortnite (one of the most popular videogames), has hosted unique Immersive Virtual experiences. The event is fully digital: the stage, characters, and even the artists! They have hosted music concerts with my fav top stars like Mashmello, Diplo, or Travis Scott. **Travis Scott (an American rapper) has been the most significant concert to date**, with more than **12.3 million concurrent players** in-game [according to The Verge](https://www.theverge.com/2020/4/23/21233946/travis-scott-fortnite-concert-astronomical-record-breaking-player-count), and more than 93 million views on YouTube. The experience used crazy visuals and was surreal. Can you imagine a VR experience like this from your home and with friends? 🤯🚀 [Embedded content:](https://www.youtube.com/embed/wYeFAlVC8qU) [https://www.youtube.com/embed/wYeFAlVC8qU](https://www.youtube.com/embed/wYeFAlVC8qU) Gathering millions of people online as Fortnite did comes with **enormous scalability challenges**, but once you solve them, **your market gets bigger than ever since you don't have any geographical frontiers**. The premise of the internet "a world-wide broadcasting capability" is more real than ever. > Your market gets bigger than ever since you don't have any geographical frontiers I recently attended a concert from the producer [Slushii](https://twitter.com/JGFerreiro/status/1309958450017902593). I loved that it allowed me to **bring my self by customizing my character** (clothes, style, etc.), chat with my friends through the in-game audio chat, and even meet new random people. We need more events like this! ### Opportunity 2: Hybrid Virtual Reality Online Events ![Snapchat Partner Summit 2020 Evan Spiegel](https://ferreirov3.s3.eu-west-2.amazonaws.com/snapchat_virtual_event_for_partner_summit_Evan_Spiegel.png) Another trend I've seen is Hybrid Virtual Reality events. It combines real human(s) with a virtual stage. It's the best of both worlds (virtual and in-person) because there's a human talking (so you can empathize more) while giving us infinite creative options for designing virtual worlds. Snapchat (a company I'm a small investor myself) has executed these hybrid virtual events well. This year they hosted their [Snapchat Partner summit 2020](https://twitter.com/JGFerreiro/status/1271133644971749377). The video production was superb, and the breakout sessions were very engaging 👏 (Pts... I'd love to meet the team who did it! :P) In any case, I can see other companies getting into this space by leveraging "Hybrid Virtual Reality" events for announcing new products. The audience interaction opportunities are infinite (e.g.: Running a pool and visualizing the results in real-time within the virtual world, etc.). ### Opportunity 3: Online Events (aka Video Calls with Steroids) ![The online events market with Zoom, Hopin, Fundo and more](https://ferreirov3.s3.eu-west-2.amazonaws.com/the_online_events_market.png) It's the latest trend that has become more popular since the beginning of COVID, where you **translate the in-person experience to the online world**. The number one in the market for me is Zoom, following by other startups and companies who are trying to lead the space (Hopin, Crowdcast, Google with Fundo, Airmeet, Facebook or Topia ~ my favorite) I've been trying many online events platforms. All of them offer (most of the time) a great video experience. However, **I still miss a lot more engaging virtual experiences that mirror in-person events.** I've observed two problems in the online events market right now: - 🔍 **Fragmented discoverability**: Too many online events solutions and most of them are trying to build their marketplace of events. It's hard to know where to find the coolest events taking place now or in the upcoming months. - 🎯 **Lack of focus**: When building online events solutions, there are two main problems to solve. One is ticketing (how do you charge and control the access to the event), and the other one is the video experience itself. Most of the Online Events companies I've checked are trying to solve both problems, which could lead them into being mediocre in both spaces. I'd love to see more partnerships of those video platforms with ticketing platforms, such as [Eventbrite](https://www.eventbrite.com/). I work at Eventbrite and, in my opinion, is the number one self-service ticketing platform. From small creators to bigger ones (payments, reporting, scalability, reliability, marketing). **I'd love to see deeper integrations in the market to create a stable ecosystem** where ticketing platforms join forces with those video solutions tools. As an example, the [successfull integration of Eventbrite with Zoom](https://www.eventbrite.com/blog/introducing-new-improved-online-events-tools/?utm_source=twitter&utm_medium=post&utm_campaign=na-prospecting-hybrid-eventbrite-social-account). It's is my bet! I hope this post gives you some food for thought. If you are excited about the online events space, reach out! [jorge@ferreiro.me](mailto:jorge@ferreiro.me) --- ## The first hour, MVCH and the social hackathon, Jorge Ferreiro · 1202 words This is the third post of the series called The Definitive Guide for Hackathon – in these chapters you can learn how to get the most out of your next hackathon. In this chapter, I'll guide you to organize your team, so you can deliver your MVCH on time. I'll also share tips to network and connect with other hackers. ### The First Hour of the Hackathon, MVCH (Minimum Viable Crap Hack), Milestones and Deliverables In my first hackathon at [HackUPC](https://hackupc.com/?utm_source=ferreiro.me) (700 hackers over 36 hours), we ended up working to the last minute on a Sunday morning, without sleeping and without finishing the hack. We ran out of time, because we had a really bad planning and we were not experienced in the technologies we were working on. Instead of starting your coding and design right away (which we all want to do!), allocate the first hour to sitting with your team to come up with an informal roadmap that should cover: #### 💩  **MVCH (minimum viable crap hack)** ![](https://ferreirov3.s3.eu-west-2.amazonaws.com/MVCH.jpg) An MVCH covers the fundamental functionality of your hack that will create that wow factor in the jury ([we talked about a wow-factor idea in the first post of this series](https://www.ferreiro.me/blog/part-2-wow-factor-idea-and-dev-environment-the?utm_source=ferreiro.me-hackaton-part-2)). Prioritization is key to be able to ship the most important features first. Ask the following questions: - What are the fundamental features we should build first? - What are nice-to-have features if we have time? - When should we ship each of the features? - Who is going to implement each of the features (in pairs or alone)? #### 👊  **Ownership + divide and conquer** As a mentor I have seen many team members not doing anything. This tends to be a clear indicator that you have not fairly distributed the tasks – or you do not have enough patience to mentor first-time hackers 😩 To determine who should work on each task, talk before the hackathon about your areas of expertise and what each of you want to learn during the weekend. If there is someone less skilled or who is a first-timer, make sure you pair together in the tasks (both of you will learn a lot! 🙌) #### 🔑  **Leadership** It’s important to have a team leader. This hacker should help to overcome any blocker, seek for mentors’ help, and make sure you are all delivering on time. It’s similar to having a [Scrum Master](https://www.scrum.org/resources/what-is-a-scrum-master?utm_source=ferreiro.me), though without a formal process. Choose the person with stronger knowledge on the hack context, or someone with excellent communication and management skills. #### 📆  **Breakdown tasks + time management** Breakdown the 💩MVCH into incremental deliverables, and try to minimize code dependencies. Someone can start working on the project skeleton while others work on features. I think is not needed to use an issue tracker (like Jira, Trello or GitHub projects), but it may help your team to have a clear picture of in-flight tasks and pending. ### While Hacking – How to Ask for Help, Handle the Frustration, and Sleep ![](https://ferreirov3.s3.eu-west-2.amazonaws.com/help.jpg) I’ve been mentored in two hackathons so far: [PennApps](http://pennapps.com/?utm_source=ferreiro.me) and [HackUPC](https://hackupc.com/?utm_source=ferreiro.me). Apart from helping out with technical questions (JavaScript, React, APIs, MVCH, pitching ideas), I’ve coached more than 20 hackers about their career: getting an internship, learning new technologies, building their resume, and so on. Mentors and sponsor companies are by far one of the best resources you can use during a hackathon, so network with them! Moreover, here are some tips that will help you move faster – and better – during the 36 chaotic hours. #### 😡  **How to handle frustration** You will experience stress and frustration during the weekend, either because you are stuck or because you are behind the clock. Instead of blaming people around you or hitting your head on the keyboard, try some of the following ideas: ask for help from mentors, cut out the functionalities you don’t need to implement, rest and have some fresh air. At the end of the day, the process is more important than the result (winning or losing). #### 🤔  **How to ask for help** I always apply the following technique: 1. **Give context:** What do you want to achieve/implement/fix? 2. **Explain the blocker:** What errors or stack traces are you having? 3. **Share all the solutions you have tried.** 4. **Ask an open question:** How would you fix this? What other solutions can I try? #### 😴  **Should you sleep?** Of course! In my first few hackathons I used to not care about sleeping. My mindset was “Let’s code 36 hours in a row! Let’s drink coffee all night long, so we can transform caffeine into beautiful code!” To be honest, this didn’t help me to enjoy the experience. Getting at least two or three hours of sleep helped me to wake up the next morning with fresh ideas, and not be irascible… Check [“The Effects of Sleep Loss on Mood”](https://www.psychologytoday.com/us/blog/between-you-and-me/201308/all-night-the-effects-sleep-loss-mood) ### The Social Hackathon – Attend Workshops and Events, and More Hackathons can help you get a job, meet your next business partner, or simply have fun! As I explained in the first part of this series, [I was so focused on winning in my first few hackathons](https://www.psychologytoday.com/us/blog/between-you-and-me/201308/all-night-the-effects-sleep-loss-mood) that I missed the social hackathon. What do I mean by social hackathon? All the events, active networking, workshops and activities during the hackathon. Siddhant Shenoy, one of the winners at PennApps, suggests you have an open and positive mindset: “A hackathon is a great place to meet new friends who share your interests. So attend all the networking events at the hackathon, make sure you pitch your skills if not your idea. There are many first-time attendees, so don’t feel alone. In the end, it is an event for geeky introverts as well, so go out there and meet new people!” ~ Siddhant Shenoy [Jake Hart](https://www.linkedin.com/in/jakehartmckinsey/), business analyst at McKinsey and judge at PennApps, told me that he has recruited great talent for his company from hackathons: “I recruited people at PennApps totally by accident. I visited many teams during the weekend and asked them what they were working on. Some of them asked about my background, and we ended up having longer conversations about careers and job finding.” While coding and shipping a product should be your first priority, here is my assignment for you the next time you attend a hackathon 😄 - Attend at least two events: workshops, talks, team-building activities. - Stop hacking and go to some fun activities: Nerf gun battle, karaoke, eating s’mores. - Meet at least five hackers and five mentors! * * * ### Summary We saw the importance of prioritizing and keep your team accountable. I also gave you some tips to be effective when asking for help, as well as handle any frustration during the weekend. In the last tip, I shared some insights from hackathon winners to get the most of the networking and the social hackathon. In the next chapter, you will learn [how to pitch your idea, learn how the Judging works and FollowUp after the hackathon](https://www.ferreiro.me/blog/part-4-pitch-hackathon-idea-and-followup?utm_source=ferreiro.me-hackathon-part-3) In the meantime, if you have any questions, don't hesitate to ask! - On Twitter: [@JGFerreiro](https://twitter.com/jgFerreiro) - On Instagram: [Jorge Ferreiro](https://instagram.com/jgferreiro/) - On Linkedin: [Jorge Ferreiro](https://www.linkedin.com/in/jgferreiro/) --- ## PERFECTION is the ENEMY of entrepreneurs and makers 💎, Jorge Ferreiro · 737 words Can I let you in on a secret? I'm a perfectionist! If you know me already, this may not come as a surprise. 😂 I push myself to become BETTER, and I love it when things are done in the best way possible with the available resources. This can be expensive though. Over time, I adopted a "practical perfectionist" mindset to find a balance. If you're a perfectionist like me, this post will help you become a more practical perfectionist. ### 🤦‍♂️ Too much perfectionism [Streamradiox](https://jorgeferreiro.com/blog/my-experience-on-product-hunt-launching), "the Spotify for streamers," is one of my latest products. I made the mistake of launching the product too late. Don't get me wrong; the Product Hunt launch went AMAZING (+320 upvotes, comments, and new signups) and I don't complaint. However, the market had already evolved, and Amazon and other competitors were already creating solutions in the space. I believe that competition is valuable and validates the need, but **it is always more fun if you start playing the game earlier**. I could have launched Streamradiox one or two months earlier, and **I ended it up losing two months of learning from my customers**. Streamradiox is a side project, so it's not a big deal for me, but it taught me a good lesson: "Ship a product as soon as you can and move forward." What did I change? Jump over to the next section! ### 💩 MVCP (Minimum Viable Crap Product) ![mvch minimum viable crap product](https://images.ctfassets.net/7qz209myhhpn/2cKHBHzIi85Aqok0SqA4U6/f0554b632860cd0a0eed644f5f648645/mvch_minimum_viable_crap_product.jpg) Last year, I wrote a series of four blog posts about "How to win a Hackathon" and introduced the concept of "MVCH" ([Minimum Viable Crap Hack](https://jorgeferreiro.com/blog/part-3-tips-make-a-successful-hackathon-project)). I recently started to think that I can (and should) apply the same idea to my projects. What is **MVCP**? It's a **framework to build personal projects faster** where you focus on one or two main features, and you don't mind being ashamed that your project isn't good enough. This blog post is an excellent example of that, I'm not the best writer, and I may make mistakes, but I put content every week and always challenge myself to keep improving over the weeks. ### 🤗 Mindset changing: Practical Perfectionist Just recently, I had the opportunity to redeem myself from my "too perfectionist” mindset and use the MVCP! If you follow me on [Twitter](https://twitter.com/JGFerreiro/status/1324648468070113281), you will know that MongoLab is deleting all my blog posts since they are discontinuing support for Heroku. In less than two weeks, **I deprecated the old website, rebuilt the blog on a completely new stack**. I even had time to fix bugs from beta testers! > I find so easy to get distrated with 20 features. Instead, I prioritize the most criticals features first so I can launch asap. I just adopted a whole new mindset. Even if it was not entirely perfect or if some pages were not ready, I could shallow launch the blog to new users while I continued to refine and polish the rest of the pages. Since it’s a personal website, most of the traffic goes to the blog. Here’s another important lesson I learned: We tend to **justify to ourselves that EVERY single part of a project needs to be perfect for launch**. We rationalize the decision using excuses like social pressure: "If I launch this product without fully finishing it, people will think I'm a bad developer." > Early adopters will not give a shit whether your project is perfect if you set up the right context and mindset (e.g., including a BETA label). Don't justify a late launch because of social pressure. The reality is that people are so busy with their own lives that they most likely don't give a shit about your product. Even more, early adopters are way more open to buggy experiences as long as you set up the right context for them (e.g. using a "BETA" label). ### Homework Alright! Enough talking. Now I'd like to challenge you to do this exercise with yourself: 1. What is a side project that you want to build? What are the features that you want to create? 2. What is the MVCP (Minimum Viable Crap Product): feature(s) set. 3. What is an appropriate deadline to finish and launch the side project? What could prevent you from launching, and what's your backup plan? * * * Thanks for reading ❤ Please say Hello On [Twitter](https://twitter.com/jgferreiro) | [YouTube](https://www.youtube.com/channel/UCA2Z3mQUqOj80M84vRu-3AQ?sub_confirmation=1) | [TikTok](https://www.tiktok.com/@jgferreiro) Subscribe to my Newsletter [HERE](https://jorgeferreiro.com/newsletter) --- ## Introducing Developers In Depth, my new personal project, Jorge Ferreiro · 670 words After many weeks of work, I’m finally releasing a new personal project: [Developers In Depth](https://developersindepth.com/?utm_source=ferreiro-blog). It’s an exciting time so I want to share more about the project. ### 🤔 Why did I build Developers In Depth? Six years ago, I started university with two dreams: Learning Computer Science skills to build the next big thing, and be part of fantastic tech companies who are changing the world in different ways. But soon I realized that I was missing the big picture of the world and how the software industry works. > I was missing the big picture of the world and how the software industry works Since I didn’t know anyone and I didn’t have any contacts, so I took to social media to connect with technical leaders all around the globe. Out of those conversations, I got a better understanding of what it's like to be an engineer, how to get my first job opportunity, or simply tips and lessons learned on how to build a successful career in tech from people that were ten years ahead of me. Reaching to those people was insightful and game-changing for me, so I'm challenging myself to **bring lessons learned from those top leaders to everybody on the internet for free and build a community** around it. That’s why I started to work on Developers In Depth ### 📹 What Is ‘Developers In Depth‘? [Developers In Depth](https://developersindepth.com/?utm_source=ferreiro-blog) (DID) is a video program of interviews with industry experts (CTOs, Senior Engineers, Directors). Its mission is to help you advance and grow your tech career by learning from the insights and the mistakes of people who are ten years ahead of you. Ultimately, I want Developers In Depth to grow into a community of young developers and curious individuals who want to build a network to create projects and support each other. [![Landing page developers in depth by Jorge Ferreiro](https://ferreirov3.s3.eu-west-2.amazonaws.com/developers_in_depth_by_jorge_ferreiro_landing_page.jpg)](https://developersindepth.com/?utm_source=ferreiro-blog) [Get early access](https://developersindepth.com/?utm_source=ferreiro-blog) ### 🚀 Sharing With the Community I want to give back to the developer’s community, and give the visibility to anyone who wants to collaborate either by being interviewed, or by donating to help the show continue to grow. Production costs of Developers In Depth interviews are high, so I’ll offer to the community the option to support the show via Patreon. The money will be dedicated to continuing to produce interviews, as well as sharing the content, so I want to send to messages: - **To you sponsor**: I am looking for sponsors that share the goals of the project and want to be part of this adventure. My only restriction is that I won't accept money in exchange for an interview or for advertising the company. I want to bring genuine stories and keep the content authentic and real. - **To you my dear reader**: Donations are not everything, joining and supporting the DID community will be key, you are the most important part of all this and sharing the contents of this project in your networks to gain reach will give us strength. Feedback is much appreciated 🤗 [My email is open for all](https://jorgeferreiro.com/contact) of you and I can’t wait to hear your proposals ♥️. ### ⏰ Release: When is ‘Developers In Depth’ Going to be Available? ![](https://ferreirov3.s3.eu-west-2.amazonaws.com/paco-estevez-senior-engineer-facebook-interview-developers-in-detph-jorge-ferreiro-avatar.jpg) I’ve been showing the process of [building the application on my YouTube channel](https://www.youtube.com/channel/UCA2Z3mQUqOj80M84vRu-3AQ), but we have an official lunch day! Drum rolls… Next Thursday 21th of April, we will lunch the web application Developers In Depth but also, we will launch a new interview with **[Paco Estévez](https://twitter.com/pacoworks), Senior Software Engineer at Facebook**. Ole! 💃We are very nervous. [Join the premiere](https://developersindepth.com/) One more thing… I have a surprise! I’ll **give early access from now on** to all those who [sign up to the “Developers In Depth”](https://developersindepth.com/?utm_source=ferreiro-blog) newsletter who is currently available. I will send you a registration link so that you can browse and test the application. Your feedback is important to me, I would love to receive your comments and bugs! That’s all! So excited to see you all --- ## Wow-Factor Idea and Dev SetUp for the Hackathon, Jorge Ferreiro · 911 words This is the second post of the series called The Definitive Guide for Hackathonn – in these chapters you can learn how to get the most out of your next hackathon. In this chapter, you'll learn to choose a winning idea and to set up your dev environment. Let's get started! ### Selecting the Idea – Be Original and Choose a Wow-Factor Idea You have built your dream team – congratulations! However, I have bad news for you. Having a good team is not enough to win. There will be many great teams out there in the hackathon, so what will make you stand out? **A wow-factor idea! 😲** ![](https://ferreirov3.s3.eu-west-2.amazonaws.com/WFI%20-%20WoW%20factor%20ida.jpg) **What is a wow-factor idea?** It’s an idea that solves a very concrete or specific well-known problem with a twist that makes an impact in the audience. How do you know when you have a wow-factor idea? When you can easily explain the problem you are trying to solve and the idea makes you think, “Oh! That’s so smart!” But how do you find a wow-factor Idea? I’m afraid that there is no silver bullet, but here are some good tips I always like to apply when I attend hackathons: - 🔍 **Seek context:** Thanks to [Madalina](https://www.linkedin.com/in/madalina-parfene-328770153/), we won the hackathon at Facebook. The hackathon was about marketing, and Madeline is an expert in the field. We spent one hour the day before the hackathon to talk about different problems in the industry, and try to understand the main pain points of the clients. Madeline gave us a lot of context and helped us focus our brainstorming around the pain points. So either research a lot online about the topics of the hackathon, or bring someone into your team who can complement your vision and knowledge, and **help you have a great idea.** - 💪 **Be original and solve hard things:** Some judges value not only ideas that solve a concrete problem, but also things that are technically hard and original. [Cory Levy](https://twitter.com/cory), co-founder of After School app, Internapalooza, and judge in PennApps hackathon, told me that “I’m looking for hard things that haven’t been done before. So originality is something I’m looking for.” - 💡 **Ideas generator, TechCrunch and other projects:** When it comes to inspiration for hackathon ideas, I love to check the [featured projects](https://devpost.com/software/search?query=is%3Afeatured) in Devpost, the home for hackathons. I also start searching for things like [80 Startup Business Ideas That Can Make You Money](https://bootstrappingecommerce.com/startup-business-ideas/), or read TechCrunch to see the latest trends in technology. One week before going to the hackathon, create a shared doc with all your ideas, and rank them by interest or wow factor. - 🎯 **Target sponsor prizes:** In hackathons, you can either go to the general track or do the sponsors’ challenges. I feel that **sponsor challenges may be easier to win**, since the brainstorming is really scoped, and you can also network with the companies to find out what they need. Glenn, winner of the Hack of Resilience route in PennApps, said they won because they identified the needs of the sponsor company: “**Our project definitely wasn't as technically impressive as many other projects, but I feel like we accurately identified a need and provided a realistic solution.** During our presentation, we made sure to highlight the parts that related the most to resilience.” My final piece of advice here is to not overcomplicate things. You are going to build an MVP during the weekend, so focus on what matters first and build functionality incrementally. ### Preparation – Set Up Your Dev Environment ![](https://ferreirov3.s3.eu-west-2.amazonaws.com/Hackathon%20Starter%20Kit-3.jpg) I am totally against starting work on your project before the hackathon – I feel that’s a way of cheating and not being fair in the competition. What I strongly recommend is to invest time before the hackathon to set up your development environment, either searching for templates like React Starter Kit, [Vue Boilerplates/Templates](https://vuejsdevelopers.com/2018/04/23/vue-boilerplate-template-scaffold), and Node templates), or building your own dev environment. In the first few hackathons I attended we wasted so much time setting up the dev environment, that we ended up spending the first three or four hours on configuring the app and the environment, instead of focusing on shipping a product. I changed my approach at the Facebook hackathon we went on to win. I spent the night before setting up a web application with React.JS, Webpack, and using a Node.js backend. I’ve open-sourced the template I used in case someone finds it useful: - 🔗 [Jorge Ferreiros's hackathon starter kit.](https://github.com/ferreiro/hackathon-starter-kit) - 🔗 [Hackathon-starter kit](https://github.com/ferreiro/hackathon-starter/) * * * ### Wow-Factor Idea and Dev Environment Summary In the second post of The Definitive Guide for Hackathons, we learned what is a wow-factor idea and how to brainstorm to select a winner idea. It's really important to be original, solve hard things and use tools like ideas generator. We also covered the importance of investing time before the hackathon to set up your dev environment, and we saw some popular starter kits. ### Continue With Part Three: The First Hour, MVCH and the Social Hackathon In the next chapter, you will learn [how to define your minimum viable crap hack (MVCH), breakdown your project, distribute work among your colleges and how to get the most of The Social Hackathon.](https://jorgeferreiro.com/blog/part-3-tips-make-a-successful-hackathon-project) In the meantime, feel free to send me a tweet or email me with your tips to brainstorm hackathon ideas 🙌 - On Twitter: [@JGFerreiro](https://twitter.com/jgFerreiro) - On Instagram: [Jorge Ferreiro](https://instagram.com/jgferreiro/) - On Linkedin: [Jorge Ferreiro](https://www.linkedin.com/in/jgferreiro/) --- ## What I learned working with NO-CODE and business people, Jorge Ferreiro · 675 words Some months ago, I worked on a couple of side projects with [Carson Lee](https://www.linkedin.com/in/carsontlee/ "Carson Lee Harvard MBA and Instacart Senior Operations manager"), a good friend of mine who is a Harvard MBA and founder of djlivestreams.com. We were meeting every weekend to develop new business ideas, test hypotheses, and see if any of those ideas were worth pushing further. Whether or not the ideas were a success, I had clear goals in mind over how I wanted to work with Carson: Make him as autonomous as possible, so he can keep pushing things forward without my continuous technical help. Prototype ideas fast and let Carson do changes himself. Entirely focus on business results rather than technical details. [Perfection is the enemy](https://jorgeferreiro.com/blog/perfection-is-the-enemy-of-entrepreneurs-and-makers) as I wrote in another post No-code comes to mind as an excellent way to accomplish those goals. But what is no-code exactly? No-code is a bunch of tools that let you build any website or mobile applications without writing code (or minimizing the development efforts). Sounds sexy, right!? It’s! Let me share a couple of quick lessons learned as well as the tools we were using! ### Using Airtable as a CMS 😮 ![Airtable is the best no-code headless CMS and a great spreadsheet solution](https://images.ctfassets.net/7qz209myhhpn/1XJBhLAQRffeQnZVBCGHIK/fbed4665368f775447758dd816bd88d5/example.png) In one of the projects, we wanted to set up profile pages for music artists. In those pages, we needed to include information such as biography, social networks, and artist’s prices so they could charge money for their services with Stripe. As you can tell, I could have built every single page on my own. The downside of using that approach would be that Carson needed me any time he wanted to onboard and set up a new page for any of our artists. Instead, I decided to set up a quick Airtable project. **Airtable is like a Spreadsheet with steroids**. They even auto-generate an API that you can directly consume from your application. Carson was able to generate new artists profiles in a matter of seconds. Thanks to this decision, I didn’t invest any time to develop an API, neither to create an interface so Carson could add data. Instead, everything was already done for us. This reduced drastically the time to onboard new artists. In a few seconds, Carson was able to onboard any new artists, and I didn’t need to write any line of code. > Using Airtable with and their auto-generated API reduced drastically the time to develop and ship new features ### Stripe Checkout to the rescue ![stripe checkout is the best no-code checkout payment system](https://images.ctfassets.net/7qz209myhhpn/5bvQNJ5xUj4cvKroqyabjB/5ecd1d20332780c2ea748d7559a8c122/stripe_checkout_is_the_best_no-code_checkout_payment_system.png) At my previous company, [Eventbrite](https://jorgeferreiro.com/blog/jorge-Ferreiro-leaves-Eventbrite), we built our custom Stripe checkout for a new greenfield project. While it was super cool to learn how to build a whole UI integrated with Stripe API, I learned the hard way how complex it is to build production-ready checkout flow with good conversion rate and error-free.. I knew that for weekend projects, I didn’t want to spend any time on setting up something custom that wouldn’t benefit our target users. So I wanted to spend as little time as possible to build a checkout flow. Thanks to Stripe Checkout, I was able to integrate a nice checkout flow in a matter of hours. When I take this kind of decisions I always think about the phrase “Work Smarter, Not Harder” > Building a payment flow is a pain in the ass. Stripe checkout helps you integrate a checkout in your app fast as f\*\*k ### Gluing all together and final thoughts Let’s do a quick recap: - No code solutions are the best way to iterate and prototype fast. - Build products that are easy to edit by you at any given time or by a non-technical folks - Remove any blockers with the development team, this saves time, money, and conflicts. I hope you find this useful! Have you gone through something similar? Send me a [tweet](https://jorgeferreiro.com/twitter)! * * * Thanks for reading ❤ Please say Hello On [Twitter](https://jorgeferreiro.com/twitter) | [TikTok](https://jorgeferreiro.com/tiktok) | [Linkedin](https://jorgeferreiro.com/linkedin) Subscribe to my Newsletter [HERE](https://jorgeferreiro.com/newsletter) --- ## Two years at Eventbrite! What I've learned so far?, Jorge Ferreiro · 573 words ### Main Highlights - We launched a new startup within the company “Eventbrite Studio” - I started to work on Online Events, and now we’re preparing our second startup! - Eventbrite went IPO, and I experienced how the company has evolved. - Got a [promotion in the first year](https://jorgeferreiro.com/blog/one-year-at-eventbrite-and-promoted-to-sde2-frontend) of being at Eventbrite - I recently started to expand my responsibilities into tech leadership. Many things to learn, excited to get myself out of my comfort zone again! - Lots of mistakes, lots of lessons! ### Six Takeaways out of These Two Years #### Share My Goals Openly. I may have a clear set of career goals, but that all does not matter if my manager or my peers don't know about them. I found it useful to be open and ask for help and coaching from others. **"If nobody knows what I want, they won’t be able to help"**. It helps me a lot to write down my goals as OKRs or similar formats. #### I Am No Longer Afraid To Talk About Hard Things. I used to be scared about talking about things that we could improve or that simply I wasn’t comfortable with. Nowadays, I’m very open and upfront about all that. I find the right mechanisms to push changes and action items so we can keep improving team dynamics, and I continue to improve as a leader and Individual contributor. #### Documents Are The Best Way to Collaborate Remotely and Push Big Projects. ![Documents Are The Best Way to Collaborate Remotely and Push Big Projects.](https://ferreirov3.s3.eu-west-2.amazonaws.com/undraw_online_collaboration_7pfp%20%281%29.png) I used to opt for informal 1:1s or technical video calls. More recently, I have started to rely more on asynchronous communication when kicking off new projects or functionalities. It turns out to be an effective way to **get 360° feedback, involve everybody**, and make sure that we make the best decisions we can as a team. #### Investing Time in Onboarding New Engineers Pays Off. I’ve onboarded three engineers that joined my team, either directly or in a supporting role. I wrote an onboarding document that my team has kept expanding and iterating on. These days we focus on pair programming and on helping the person be a successful engineer in our team and at Eventbrite. #### Learning to Adapt my Communication Style is a Must. I feel very comfortable talking with other developers. The challenge is how to adapt my style when talking with the product manager, designer, or even my manager. I pay attention to identifying what motivates each role to learn what type of information they want from me. > Pay attention to identifying what motivates each role to learn what type of information they want from you #### Jira or It Doesn’t Exist. More recently I’ve been actively working on the backlog for the frontend team: refining requirements, prioritization and technical breakdown. The longer I dedicate to “project management” tasks, the clearer the goals and action items we have as a team. I believe that having a healthy backlog is a shared responsibility of the product manager and the rest of the team. #### Your Turn! What Have You Learned Since You Joined your Current Company? I shared the lessons I learned, and now I'd love to read your own lesson learned in your current company. Send me a message on [Twitter](https://twitter.com/jgferreiro) or [LinkedIn](https://www.linkedin.com/in/jgferreiro/). If you write a post, I’ll add a link in this post. Let's keep going! --- ## How do I give and receive feedback as a Software Developer? , Jorge Ferreiro · 426 words If you've ever worked with me, you’ve likely heard me say in 1:1s, "Please, give me all your feedback upfront, no hard feelings. The only way I can improve is by getting your honest feedback, I don't take it personally". I genuinely mean it, and my peers and manager know it. However, feedback can be hard as f\*\*k. It is particularly hard to build a safe communication space, where both feel okay being upfront and honest about our feelings. I think being okay to talk about things we don't feel confident about requires developing our emotional brain and being okay talking about uncomfortable things. Here are some quick tips that helps me to give and receive feedback: ### Building Trust and an Open Channel Trust takes months or even years to develop. Let’s say that you are not comfortable sharing your fears and constructive thoughts with your manager or peers (or the other way around). In that case, something may not be working fine in your work relationship. I do a couple of things to build trust over time: - **Lead by example**, share feedback with my peers with respect and empathy. - **Ask my peers to receive continuous feedback** and understand what’s the most effective way to share feedback to them. - **Be explicit by sharing how vital feedback is for me and my career**. ### Reminder: Feedback Is An Opinion ![Documents Are The Best Way to Collaborate Remotely and Push Big Projects.](https://ferreirov3.s3.eu-west-2.amazonaws.com/undraw_feedback_how-to-give-and-receive-feedback.jpg) I always assume people say things with good intentions, but sometimes I may not agree with others’ views. When I receive feedback, my first answer is "Thanks!", and then I'll keep the conversation focus to get an example or dive deep into the input. A terrible response is to be mad at other people's feedback and reply, "You're wrong. I am not like that". You may have a point, but by saying that you're discouraging others from giving you more feedback and, to some extent, it will hurt their trust in you. I always remind myself that other's feedback is an opinion, and it's my responsability to choose those opinions that will make me better. ### It's all about business I don't treat feedback personally because we're doing business. I aim for the success of the team and accomplish the company goals. I always make the exercise of understanding that feedback in a work context is not a personal judgment or criticism. Hope you find these tips useful! Let me know how you deal with feedback and what’s your favorite tip. 🙌 --- ## Blog: Page 3, Jorge Ferreiro · 207 words Product + Software + Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. ![Jorge Ferreiro recording content](https://jorgeferreiro.com/images/content/content_jorge_ferreiro.png) [ ![perfection-is-the-enemy-of-entrepreneurs-and-makers by jorge ferreiro](https://images.ctfassets.net/7qz209myhhpn/15Xzy6lK9t7bIif66tLYpV/c0aa3ea2187362fad60888b2af2129b8/perfection-is-the-enemy-of-entrepreneurs-and-makers_by_jorge_ferreiro_v2.jpg) ](https://jorgeferreiro.com/blog/perfection-is-the-enemy-of-entrepreneurs-and-makers) **6 years ago** **·** **4 min read** Have you ever kept postponing launching a product? Are you too harsh on yourself? I've been there many times. Let me share a couple of tips. [ ![act more now](https://images.ctfassets.net/7qz209myhhpn/HmY8JHwsydQKVmgJrd1QS/13d31068ecd211157fd27c35dfba7fa8/act_more_now.jpg) ](https://jorgeferreiro.com/blog/think-less-act-more) **6 years ago** **·** **3 min read** Have you ever experienced not taking a decision because you were afraid? It has happened to me many times, discover some tips to overcome the fear. [ ![See you soon Eventbrite! What's next for me?](https://images.ctfassets.net/7qz209myhhpn/1CGjueOQuJj5VudhvnfZ09/d144c23ed9cb1a64f34f73bc02d350ee/see_you_soon_eventbrite.jpg) ](https://jorgeferreiro.com/blog/jorge-ferreiro-leaves-eventbrite) **6 years ago** **·** **3 min read** Why did I leave Eventbrite and what's next to me? [ ![jorge ferreiro launches streamradiox on product hunt](https://images.ctfassets.net/7qz209myhhpn/4y3lFRbWS9l1Im7H0x3ymV/56555927358a34200bad314d6461c194/streamradiox_royalty_free_music_for_streamers.jpg) ](https://jorgeferreiro.com/blog/my-experience-on-product-hunt-launching) **6 years ago** **·** **4 min read** Streamradiox got 320+ upvotes, lots of comments, and a good amount of leads. In this post, I'm sharing all the lessons learned [ ![jorge ferreiro do less things better](https://images.ctfassets.net/7qz209myhhpn/5jtPPzZfi0qS9gctNFSW8M/2db227a8a54cd080d67da55b0e7007eb/jorge_ferreiro_do_less_things_better.png) ](https://jorgeferreiro.com/blog/do-fewer-things-better) **6 years ago** **·** **3 min read** For me the key to success is deciding what to do and what NOT to do. Here I share my view on this. Founders club #### Join Jorge's founder club --- ## Blog: Page 7, Jorge Ferreiro · 198 words Product + Software + Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. ![Jorge Ferreiro recording content](https://jorgeferreiro.com/images/content/content_jorge_ferreiro.png) [ ![Interactive Prototyping with Framer and React](https://images.ctfassets.net/7qz209myhhpn/46pPrOIrDIQ0C0gxFHQpcX/735ed3df8e6937561fda32df0f0070d9/tutorial_about_framer.jpg) ](https://jorgeferreiro.com/blog/interactive-prototyping-with-framer-and-react) **7 years ago** **·** **2 min read** Hands-off workshop for Eventbrite Spain design team. We created our first interactive prototypes using Framer. [ ![Jorge Ferreiro Software Developer at Eventbrite - One Year At Eventbrite and Delighted To Celebrate My Promotion to SDE2!](https://images.ctfassets.net/7qz209myhhpn/79iEw8OTI53Frc4Byhp5Nh/ba7120e6c24962b59f89733bad3d36de/one_year2.jpg) ](https://jorgeferreiro.com/blog/one-year-at-eventbrite-and-promoted-to-sde2-frontend) **7 years ago** **·** **3 min read** Reflecting back on the most important year of my career so far. [ ![Hackathon Pitch, Judging and FollowUp](https://images.ctfassets.net/7qz209myhhpn/2QIjL8usdvyediX0FngKs7/79d6d16118d9367388596d86fde3a816/part-3-speak_f.jpg) ](https://jorgeferreiro.com/blog/part-4-pitch-hackathon-idea-and-followup) **7 years ago** **·** **6 min read** How To Present A Successful Hackathon Demo? How to prepare a presentation on a hackathon? Tips to a Successful Hackathon Demo and Presentation [ ![The first hour, MVCH and the social hackathon](https://images.ctfassets.net/7qz209myhhpn/4jQBTGoymRyvVHu6kJNNHY/213e048c110421f5f28e87fcb498d83d/part-2-zw.jpg) ](https://jorgeferreiro.com/blog/part-3-tips-make-a-successful-hackathon-project) **7 years ago** **·** **7 min read** How to make friends at a hackathon? What is the minimum viable crap hack (MVCH)? All this in this post! [ ![Wow-Factor Idea and Dev SetUp for the Hackathon](https://images.ctfassets.net/7qz209myhhpn/1pgTUaDKLyzcdlNbZt7pRm/21db5c553e0dd356339b1d2a70908c7d/part_new_idea.jpg) ](https://jorgeferreiro.com/blog/part-2-wow-factor-idea-and-dev-environment-the) **7 years ago** **·** **5 min read** The Definitive Guide to Making the Most of Tech Hackathons Founders club #### Join Jorge's founder club --- ## Blog: Page 5, Jorge Ferreiro · 222 words Product + Software + Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. ![Jorge Ferreiro recording content](https://jorgeferreiro.com/images/content/content_jorge_ferreiro.png) [ ![jorge ferreiro is planning to move to berlin](https://images.ctfassets.net/7qz209myhhpn/7FUtX3qej16wil7ZaLhDdJ/2746f6d0b62e4db9dd81181ea2706395/jorge_ferreiro_is_planning_to_move_to_berlin.jpg) ](https://jorgeferreiro.com/blog/thinking-about-moving-to-berlin) **6 years ago** **·** **3 min read** I’m considering moving to Berlin or another entrepreneur-focused city, and I wanted to hear your thoughts! [ ![Why Do Software Developers Need a Physiotherapist?](https://images.ctfassets.net/7qz209myhhpn/7pORWf7U2Q88TWTe6MhFgE/b2b30aa850a3b33809a9b3072c3d9f73/2020-08-30_2002.29.23.jpg) ](https://jorgeferreiro.com/blog/why-do-software-developers-need-a-physiotherapist) **6 years ago** **·** **3 min read** Software Developers are professional athletes who need to do high performance using their hands, brain and back [ ![5 TIPS and TRICKS to work from home as a FRONTEND SOFTWARE DEVELOPER to be productive 🎯](https://images.ctfassets.net/7qz209myhhpn/6HQn28mU0lGAOyZNncomcu/fc4fb845b9543ba25e1f7ce72f808616/10_20tips_20to_20effectively_20work_20from_20home_20as_20a_20software_20engineer.jpg) ](https://jorgeferreiro.com/blog/5-tips-to-effectively-work-from-home-as-a-software-engineer) **6 years ago** **·** **3 min read** Sharing some tips that I'm applying to be comfortable at home. In this post, I'm going to share my tips to work from home as a software developer. [ ![How to WORK FROM HOME as a SOFTWARE ENGINEER jorge ferreiro software developer and indie maker eventbrite](https://images.ctfassets.net/7qz209myhhpn/16kT3gl7glYKlaYe6MCNx6/cc81bcabb6433de4a42a76d543b9358a/How_to_WORK_FROM_HOME_as_a_SOFTWARE_ENGINEER_jorge_ferreiro_software_developer_and_indie_maker_eventbrite.jpg) ](https://jorgeferreiro.com/blog/how-to-work-from-home-as-a-software-engineer) **6 years ago** **·** **2 min read** Tips to work from home effectively as a Software Developer! 👨‍💻🏠 [ ![Introducing Developers In Depth, my new personal project](https://images.ctfassets.net/7qz209myhhpn/5KHRuwyza5jVH5537ujbDv/30e764f2d8795f237904ef3c5fc0b5f4/developers_in_depth_by_jorge_ferreiro_is_coming_on_april_21st.jpg) ](https://jorgeferreiro.com/blog/introducing-developers-in-depth-by-jorge-ferreiro) **6 years ago** **·** **4 min read** Developers in depth is about helping Computer Science students to get their first job in tech and build a successful career Founders club #### Join Jorge's founder club --- ## Blog: Page 6, Jorge Ferreiro · 203 words Product + Software + Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. ![Jorge Ferreiro recording content](https://jorgeferreiro.com/images/content/content_jorge_ferreiro.png) [ ![Speed up your website! – 8 practical tips for the frontend](https://images.ctfassets.net/7qz209myhhpn/3yYul0hN1XiW9Rn5crRuOf/59cf81ddbaa4255c2507dc9dee464ed4/cover_speed_up_your_website_6_practical_tipcs_20_281_29.jpg) ](https://jorgeferreiro.com/blog/speed-up-your-website-frontend-8-practical-tips) **7 years ago** **·** **5 min read** Some useful tips, ready to apply to your projects, personal website, or blog, that will boost your loading time and improve the overall user experience [ ![day in the life of a software engineer eventbrite](https://images.ctfassets.net/7qz209myhhpn/4Xk7FBjbFU4xaoyhMAucLp/51a8070b8cb032707219865b1b37f567/day_in_the_life_of_a_software_engineer_eventbrite.jpg) ](https://jorgeferreiro.com/blog/a-day-in-the-life-of-a-software-engineer-at-eventbrite-by-jorge-ferreiro) **7 years ago** **·** **1 min read** What is the job of a Software Developer? What is my work routine? Discover the answer to those questions in this post. [ ![2019-jorge-ferreiro-personal-recap-2](https://images.ctfassets.net/7qz209myhhpn/nnP0XfC6X7vsMUHeq3SPU/cdd2e3dc3916eaf9b38255d9b526fa44/2019-jorge-ferreiro-personal-recap-2.jpg) ](https://jorgeferreiro.com/blog/2019-personal-recap-jorge-ferreiro) **7 years ago** **·** **3 min read** The second post of the series called 2019 recap – in these posts, I'm reflecting about 2019 from two points of view: work and personal. [ ![2019-jorge-ferreiro-work-recap-4 larger%20copy](https://images.ctfassets.net/7qz209myhhpn/55l0iZZ9SfrKBc4qGP1Vjt/fd45b7bbf4149236f68cdcaae039f938/2019-jorge-ferreiro-work-recap-4_larger_20copy.jpg) ](https://jorgeferreiro.com/blog/2019-work-recap-jorge-ferreiro) **7 years ago** **·** **5 min read** In these posts, I'm reflecting on 2019 from two points of view: work and personal. [ ![Codemotion Webinar about Progressive Web Applications](https://images.ctfassets.net/7qz209myhhpn/7uiLl0s1VWib0SHBJcYcsk/034a170bbda77d07b6c6dab54adf463f/_5Blow_5D_20Codemotion_20Promo_20youtube.jpg) ](https://jorgeferreiro.com/blog/codemotion-webinar-jorge-ferreiro-progressive-web-apps) **7 years ago** **·** **2 min read** What is a Progressive Web Application and how to create your first PWA with React? Founders club #### Join Jorge's founder club --- ## Blog: Page 8, Jorge Ferreiro · 202 words Product + Software + Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. ![Jorge Ferreiro recording content](https://jorgeferreiro.com/images/content/content_jorge_ferreiro.png) [ ![Hackathon Mindset and Team Hunting hunting2](https://images.ctfassets.net/7qz209myhhpn/1SmEwzthPTZxJ9C06Oqivm/6c9208e912537ee122a538799f5e83b1/team_hunting2.jpg) ](https://jorgeferreiro.com/blog/part-1-the-definitive-guide-to-making-the-most-of-college-tech-hackathons) **7 years ago** **·** **8 min read** What's the best way to find hackathon teammates? How do I find a team before a hackathon while being a beginner? All the tips in this post! [ ![Workshop: Progressive Web Apps at PennApps (University of Pennsylvania)](https://images.ctfassets.net/7qz209myhhpn/1c4VhBfuuDk3qA8auWayGu/3ac08852f44f406aa854d20bb55761f3/blog-pennapps.jpg) ](https://jorgeferreiro.com/blog/workshop-progressive-web-apps-at-pennapps) **7 years ago** **·** **1 min read** Progressive Web Apps are the future of Web Development, and I've just published a workshop about it. [ ![%5Bshorter%5D%20yarn%20workspaces%20header](https://images.ctfassets.net/7qz209myhhpn/4QtDyQagmskNE0VPtf1J0j/7cfd6663565b33da633586b2247e56ef/_5Bshorter_5D_20yarn_20workspaces_20header.jpg) ](https://jorgeferreiro.com/blog/my-first-article-for-smashing-magazine-about-yarn) **7 years ago** **·** **1 min read** How to create your first monorepo using Yarn with basic npm scripts, and add the required dependencies for each app. [ ![César Puerta Senior Staff Software Engineer At Twitter San Francisco](https://images.ctfassets.net/7qz209myhhpn/4HvlEG6hNiNkwuWNTQGR8X/1221d40742ac95839eca73f988f04452/_5BSPANISH_5D_20Entrevista_20Cesar_20_281_29.jpg) ](https://jorgeferreiro.com/blog/interview-with-cesar-puerta-staff-software) **7 years ago** **·** **2 min read** Interview to César Puerta working at Twitter on career advice and tips for Junior engineers [ ![Jorge Ferreiro Frontend Software Developer Eventbrite ](https://images.ctfassets.net/7qz209myhhpn/3ACW2wcSdrUzhAzdqWfW5A/bea1b21ebb735bbc7c28c820f81fd410/briteland_shorter_low_quality.jpg) ](https://jorgeferreiro.com/blog/jorge-ferreiro-joins-eventbrite-as-software-engineer) **8 years ago** **·** **3 min read** A new professional chapter has started for me, and I'm thrilled to share more details about it :) Founders club #### Join Jorge's founder club --- ## AI products I've built from 0 to 1, Jorge Ferreiro · 455 words 10 AI products built from 0 to 1. Plus a front-row seat to an acquisition (StreamYard) and an IPO (Eventbrite). [Let's build a product](https://jorgeferreiro.com/contact) ![Jorge Ferreiro skydiving, jumping from a plane](https://jorgeferreiro.com/images/products/ai_products_jorge_ferreiro_v3.png) Latest AI products ### Building, shipping, and solving problems. Every one of these is an AI product I built myself from scratch (0 → 1), using my own AI playbook, the proprietary SaaS template I've refined over the last 5 years, and my Claude Code app [SuperBuilder](https://superbuilder.sh/). [ ![SMASHSEND logo](https://jorgeferreiro.com/images/products/smashsend.png) SMASHSENDsmashsend.com AI email marketing & automation built to grow revenue. Visit ↗](https://smashsend.com/)[ ![EverydaySEO logo](https://jorgeferreiro.com/images/products/everydayseo.png) EverydaySEOeverydayseo.com Plan, generate, and publish SEO articles on autopilot, with competitor discovery and an interactive content calendar. Visit ↗](https://everydayseo.com/)[ ![SuperBuilder logo](https://jorgeferreiro.com/images/products/superbuilder.png) SuperBuildersuperbuilder.sh A desktop command center for AI coding agents. Visit ↗](https://superbuilder.sh/)[ ![TypeHop logo](https://jorgeferreiro.com/images/products/typehop.png) TypeHoptypehop.com AI voice-to-text dictation for Mac, Windows & Linux. Visit ↗](https://typehop.com/)[ ![TidySupport logo](https://jorgeferreiro.com/images/products/tidysupport.png) TidySupporttidysupport.com AI-powered customer support inbox for SaaS teams. Email + live chat, with AI resolving routine tickets instantly. Visit ↗](https://tidysupport.com/)[ ![Inbounter logo](https://jorgeferreiro.com/images/products/inbounter.png) Inbounterinbounter.com Give your AI agent a dedicated email address & phone number in one API call. Inbound parsing, webhook routing & SDKs. Visit ↗](https://inbounter.com/)[ ![Blossu logo](https://jorgeferreiro.com/images/products/blossu.png) Blossublossu.com Turn customers into your best marketers. Simple referral & affiliate tracking, unlimited partners, no commission fees. Visit ↗](https://blossu.com/)[ ![KnowledgeSDK logo](https://jorgeferreiro.com/images/products/knowledgesdk.png) KnowledgeSDKknowledgesdk.com One API to scrape, index, and search any website. Under 300ms. No vector ops. No infra. Visit ↗](https://knowledgesdk.com/)[ ![ZooTools logo](https://jorgeferreiro.com/images/companies/zootools.png) ZooToolszootools.co Viral growth & email marketing platform: a massive hit, 20M+ signups driven for customers. Visit ↗](https://zootools.co/) Companies & exits ### From 0 to 1. Built, scaled, and shipped. Companies I've co-founded and teams I've helped scale, from my own AI products to a startup acquisition (StreamYard) and an IPO (Eventbrite). Featured SMASHSEND AI powered cold outreach that books meetings - 2,149+ meetings booked - $1.2M+ pipeline generated - Loved by 10,000+ users 44 Sent 14 Opened 2,149 Total Leads [Learn more →](https://jorgeferreiro.com/products) How I build ### From 0 to 1. Again and again. I turn ideas into real products through fast iteration and shipping. #### Built from scratch I start from real problems and use first-principles thinking to design simple, powerful solutions. #### Shipped in public I launch early, test with users, and refine fast. Feedback fuels every iteration. #### Turned into real businesses Some become SaaS tools, some growth engines, some lead to acquisition-scale outcomes. ### What I build The kinds of products I design, ship, and grow. #### AI SaaS AI-powered SaaS products that solve real problems and drive real results. #### Growth tools Marketing and growth platforms that help users grow faster and smarter. #### Developer products APIs, SDKs, and tools that make developers 10x more productive. **Always building. Always shipping.** Want a look at what I'm building next? --- ## Technical Co-founder & Founding Growth (0→1), Jorge Ferreiro · 359 words For founders ### The founding hire who builds the product and the distribution. Most early teams have a builder or a growth person. I'm both in one body, the rare 0→1 operator who ships the product and the audience that makes it spread. Looking for a technical co-founder or founding team member? I take an idea from a 2am voice note to a launched, growing product. Equity-friendly. The best collaborations start small, so let's do a weekend build first and see if we click. ![Jorge Ferreiro, 0 to 1 AI product builder](https://jorgeferreiro.com/images/about/about_jorge_ferreiro.jpg) 10+AI products shipped 0→1 2M+views generated 5yrbuild playbook refined Companies I’ve worked with + products I’ve built amazoneventbriteStreamYardHopinamazoneventbriteStreamYardHopin ### Sound familiar? You can build the product, but distribution is a black box. You can sell, but every feature waits on a contractor who doesn't get it. You need someone who'll own 0→1, not advise from the sidelines. You want a co-founder you can test-drive before you commit. ### How we'd work #### Start with a build A weekend or a small project first. Real collaboration tells you more than any pitch. #### Product from 0→1 I ship the MVP and iterate fast off a 5-year playbook and my own SaaS template. #### Distribution from day one Content, launches, and growth loops built in from the start, not bolted on later. #### Founder-level ownership I operate like an owner, not a contractor. Equity-friendly for the right fit. Why me I cold-emailed every livestreaming startup I could find while building a side project. StreamYard hired me as engineer #2, then I became founding Growth PM and owned the experiment program through the $5M→$50M ARR run across 7 markets, until Hopin acquired us. After that I co-founded ZooTools (20M+ signups driven for our customers) and bootstrapped SMASHSEND, my AI email platform, solo, launching it with a full rap diss track aimed at Mailchimp. That last part is the point: I don't just ship products, I make people notice them. Three different 0→1s, three different ways. ### Got an idea worth building? Pitch me the vision. If we're both fired up, let's ship a weekend build and see. [Let's build together](https://jorgeferreiro.com/contact?about=founders) --- ## AI Transformation Expert & Workshops for Enterprise, Jorge Ferreiro · 376 words For enterprises ### Turn AI from a buzzword into shipped results. I help large teams actually adopt AI: hands-on workshops, real product pilots, and the systems to prove ROI, not another strategy deck that dies in a drawer. From a full-day team workshop to an embedded AI transformation engagement. I've shipped AI products end to end and scaled software at Amazon, Eventbrite (IPO), and StreamYard. I speak both engineering and the boardroom, and I keep the tone buttoned-up and brand-safe. ![Jorge Ferreiro, AI transformation expert](https://jorgeferreiro.com/images/products/products_jorge_ferreiro.jpg) 10+AI products shipped end-to-end ~20people per hands-on workshop $5M→$50MARR scaled at StreamYard Companies I’ve worked with + products I’ve built amazoneventbriteStreamYardHopinamazoneventbriteStreamYardHopin ### Sound familiar? Your teams are excited about AI but don't know where to start. Consultants deliver slides. You need working pilots. Leadership wants ROI, not experiments that never ship. You need someone who speaks both engineering and the boardroom. ### What you get #### Hands-on AI workshops A full day, ~20 people, tailored to your team, tools, and real use cases. #### AI product pilots Pick a real use case and I help your team ship it, not theorize about it. #### Transformation roadmap Where AI actually moves your numbers, sequenced by ROI and feasibility. #### Tone dialed for you Buttoned-up and brand-safe. The edge is a dial, not a default. Why me At Amazon I built the localization pipelines that let products run across languages and markets. At Eventbrite I spent ~2 years as an R&D engineer, through its IPO. At StreamYard I joined as engineer #2, built the growth engineering team, and ran the experiments behind its $5M→$50M ARR run across 7 markets, until Hopin acquired it. The platform I co-founded, ZooTools, has driven 20M+ signups for the companies running on it, growth delivered to other teams, not just my own. Since then I've shipped 10+ AI products end to end, including SuperBuilder, my own Claude Code application. You get an engineer who ships production systems inside large orgs and an operator who knows what actually moves the business. Tone and brand are a dial, buttoned-up by default. ### Make AI real for your team. Tell me your team, your stack, and the outcome you need. I'll propose a workshop or pilot. [Discuss a workshop or pilot](https://jorgeferreiro.com/contact?about=enterprise) --- ## Fractional AI Growth Expert for SaaS, Jorge Ferreiro · 409 words For SaaS companies ### A growth operator who ships, not just advises. I install the growth engine that took StreamYard from $5M to $50M ARR, then I build the product changes that make it actually move the number. Hire me as your fractional AI growth lead. I run the experiments, rebuild the funnels, and ship the product changes myself, the same playbook from StreamYard, Eventbrite, and 10 AI products of my own. Most growth hires can strategize or build. I do both. ![Jorge Ferreiro, AI growth operator](https://jorgeferreiro.com/images/products/products_jorge_ferreiro_v2.jpg) $5M→$50MARR scaled at StreamYard 7new markets launched 10+AI products shipped & grown Companies I’ve worked with + products I’ve built amazoneventbriteStreamYardHopinamazoneventbriteStreamYardHopin ### Sound familiar? Your growth team can strategize but can't ship, so every experiment waits in the engineering backlog. You're paying for vanity reach, not pipeline you can tie to revenue. AI could 10x your funnel, but nobody owns it end to end. Agencies hand you a deck. You needed the thing built. ### What you get #### Growth audit & roadmap Where your funnel leaks and the three highest-leverage fixes, prioritized by impact. #### Experiments that ship I build and run the tests myself, not just recommend them. No handoffs, no waiting. #### AI-native funnels Acquisition, onboarding, and lifecycle rebuilt with real AI leverage, not bolt-ons. #### Product + growth in one I change the product to move the metric. One person owning the whole loop. Why me Here's the receipt that matters to you: the engine I co-founded at ZooTools (viral growth + email marketing) has driven 20M+ signups for the companies running on it, with 50K+ registered users. That's growth delivered to other people's products, not just mine. Before that, at StreamYard I joined as engineer #2, moved into the founding Growth PM seat, and ran the growth experiments and built the growth engineering team behind its $5M to $50M ARR run across 7 markets, until Hopin acquired it. Since then I've bootstrapped SMASHSEND (AI-native email marketing, live) solo and shipped 10+ AI products. And yes, I launched SMASHSEND with a full rap diss track aimed at Mailchimp, because making a product spread is the same muscle as making it convert. The mechanism that moved those numbers, the experiment loop and the growth engineering behind it, is exactly what I'd point at your funnel. ### Let's find your next 10x. Tell me your funnel and your target. I'll tell you where the leverage is. [Book a growth call](https://jorgeferreiro.com/contact?about=saas) --- ## Content & Distribution Engine for Startups, Jorge Ferreiro · 363 words For startups & brands ### I build the distribution machine that makes products spread. Not content-for-hire, a growth engine. I create the content, channels, and launch playbooks that turn a product into something the internet actually talks about. I've driven 2M+ views and 20M+ signups for products, and I build the systems so it keeps compounding instead of fizzling after one viral moment. Bold launches, growth loops wired into the product, and reach that ties back to revenue. Diss tracks optional. ![Jorge Ferreiro, distribution and growth builder](https://jorgeferreiro.com/images/products/products_jorge_ferreiro_v2.jpg) 2M+views generated 20M+signups driven (ZooTools) 24.7KTikTok followers Companies I’ve worked with + products I’ve built amazoneventbriteStreamYardHopinamazoneventbriteStreamYardHopin ### Sound familiar? You ship great products but nobody hears about them. You've tried 'doing content' and it quietly fizzled. You want compounding growth loops, not a one-off viral spike. You need someone who can make noise AND tie it to revenue. ### What you get #### Distribution strategy The channels and angles that fit your product, not generic 'post more often'. #### Content that converts Short-form, launches, and campaigns built to drive signups, not just impressions. #### Growth loops & systems Referral, lifecycle, and viral mechanics wired into the product itself. #### Launches that land Bold, memorable launches (yes, including the occasional diss track at a competitor). Why me Most people can get you one viral hit. I build the machine that turns reach into signups, over and over. At ZooTools, the email and viral-growth platform I co-founded, customers have driven 20M+ signups using what we built (50K+ registered users). At StreamYard I ran the growth experiments that scaled it from $5M to $50M ARR across 7 markets. Solo, I've shipped 10+ AI products and bootstrapped SMASHSEND, which I launched with a full rap diss track aimed at Mailchimp by name, because I'd rather make a product spread than pay for the ad. My own coding TikTok (@programaconjorge, 24.7K followers, 2M+ views) is just the cheapest place I test what travels. You're not buying the views. You're buying the person who keeps building the funnel underneath them. ### Let's make the internet care. Tell me what you're launching. I'll show you how we make it spread. [Build my distribution](https://jorgeferreiro.com/contact?about=distribution) --- ## I enrolled in a Product Management course!, Jorge Ferreiro · 526 words I've been programming since I am ten, and professionally for almost three years, and I've never considered programming as the ultimate goal. My ultimate goal is to learn to build products that matter. Programming is the weapon I have used so far to accomplish that goal, and I want to continue to grow my versatility by learning more about business. The more hats I can wear, the better leader I'll become. I'm happy to announce that I've just been accepted into a Product Management course! Let me explain you more about the decision. ### Will you stop being a Software Developer? No! The course is on Saturdays, and I'll dedicate my hours after work to working on it. I'll keep focusing on Front End Development and leadership at work. ### Why now? I do this course as part of my long-term plan to become a full-time startup founder. I want to learn more about **making products that make money, solve pain points, and positively impact society**. And, in the short term, this will help me a lot at work by putting me on the intersection between engineering and business. > Learn making products that make money, solve pain points, and positively impact society ### Are you scared? Yes! ProductFaculty is a very demanding and deep course. There are a lot of concepts and knowledge that I've never heard about nor have experienced. But I'm a blank canvas that is hungry for knowledge. I love to be challenged and to push myself into uncertain waters, and this course comes at the right time! ### The Opportunity I Was Looking for ![The opportunity I was looking for](https://ferreirov3.s3.eu-west-2.amazonaws.com/undraw_studying_s3l7.png) I've been putting more effort and energy into learning product management by myself since the end of last year, and mainly on weekends while building my new startup [Streamradiox](http://streamradiox.com/). I've learned a lot by making my own mistakes, and now I want to go further, move faster, and not feel that I’m alone in the process. It's a life-changing opportunity to join a course with great Product Managers and top Product leaders like [Moe Ali](https://www.linkedin.com/in/productfaculty), [Niaz Ahmed](https://www.linkedin.com/in/niaz/), [Katie Cerar](https://www.linkedin.com/in/katiecerar/), and others. Shoutout to Moe for believing in me, my background is very different than most of my classmates, and I can't wait to learn a lot from them. I hope not to disappoint you! ### Can I learn with you? ![Am I scared to learn more about product management?](https://ferreirov3.s3.eu-west-2.amazonaws.com/undraw_road_to_knowledge_m8s0.png) Yes! I want to focus on learning as much as possible from Product and sharing what I learn with all of you. Every Sunday I'll be sharing something that [I learned that week on my YouTube channel](https://www.youtube.com/channel/UCA2Z3mQUqOj80M84vRu-3AQ). I'll make Spanish content because there is less product information. For English-only content, [subscribe to my newsletter](https://ferreiro.me/newsletter) to get my latest posts in English. [Subscribe mailing list](https://ferreiro.substack.com/) Can’t wait to start learning everything about product management. If you are in a similar place, leave me a comment or send me a [Direct message](https://twitter.com/jgferreiro). Ps: If you're also interested into a product management course and how did I get into ProductFaculty, feel free to reach out [jorge@ferreiro.me]() and I’ll give you all the details: [https://ferreiro.me/contact](https://ferreiro.me/contact) --- ## 2M+ views: videos on AI, products & growth, Jorge Ferreiro · 38 words Jorge Ferreiro@jorge-ferreiro · 447 followers [Subscribe](https://www.youtube.com/@jorge-ferreiro?sub_confirmation=1) Jorge Ferreiro@jgferreiro · 1.28K followers [Follow](https://www.instagram.com/jgferreiro) Jorge Ferreiro@JGFerreiro · 3.8K followers [Follow](https://twitter.com/JGFerreiro) Jorge Ferreiro@jgferreiro · 7.4K followers [Follow](https://www.linkedin.com/in/jgferreiro/) Programa con Jorge@ProgramaConJorge · 4.66K followers [Subscribe](https://www.youtube.com/@ProgramaConJorge?sub_confirmation=1) Programa con Jorge@programaconjorge · 24.7K followers [Follow](https://www.tiktok.com/@programaconjorge) --- ## Entrepreneur, AI Software Engineer & Content Creator, Jorge Ferreiro · 296 words I build AI products, and the distribution that makes them grow. Engineer #2 at StreamYard, ran the growth that scaled it $5M→$50M ARR. Co-founded ZooTools: 20M+ signups for customers. ![Jorge Ferreiro, portrait](https://jorgeferreiro.com/images/redesign/jorge_masthead_face.png) $50MARR scaled at StreamYard 10AI products shipped 20M+Signups driven for ZooTools customers I build AI products, and the distribution that makes them grow. Engineer #2 at StreamYard, ran the growth that scaled it $5M→$50M ARR. Co-founded ZooTools: 20M+ signups for customers. Companies I’ve worked with + products I’ve built amazoneventbriteStreamYardHopinamazoneventbriteStreamYardHopin Hey, nice to meet you! ### A distribution-native builder: I ship the product and the growth engine. Hi! I'm Jorge Ferreiro. I build AI products and the distribution that makes them grow, the rare combination of engineer and growth operator in one person. I've shipped 10+ AI products and help founders and companies do the same as a contractor and advisor. As #2 engineer and founding Growth PM at StreamYard, I helped scale it from $5M to $50M ARR across 7 markets and built the growth engineering team, until it was acquired. Before that I shipped products at Amazon, Eventbrite (IPO), and Hopin, and I bootstrapped SMASHSEND solo. 📍 Born in Spain. Living in San Francisco. Raised on the internet. DJ, and amateur EDM producer. **A few things about me:** - 👶 Born in Spain. Lived in 5 countries. - 📍 Now in San Francisco (Russian Hill). - Speaks Spanish (native), English, and basic Chinese. - O-1 visa holder, part-time DJ, amateur EDM producer. - Off the clock: 🎾 🚴 🕺 🎵 Latest AI products ### My latest AI products. From 0 to 1. The newest products I'm building right now. Who I work with ### Pick your lane. However you want to work together, there's a path built for you. Worked at ![Amazon](https://jorgeferreiro.com/images/career/amazon.png)![Eventbrite](https://jorgeferreiro.com/images/career/eventbrite.png)![Hopin](https://jorgeferreiro.com/images/career/hopin.png)![StreamYard](https://jorgeferreiro.com/images/career/streamyard.png) --- ## Companies, Jorge Ferreiro · 294 words Built from 0 to 1. Scaled, shipped, and sold. **10 AI products launched**, 1 acquisition (StreamYard), and 1 IPO (Eventbrite). The companies I've founded and the teams I've helped scale. [Let's build a product](https://jorgeferreiro.com/contact) ![Companies of Jorge Ferreiro](https://jorgeferreiro.com/images/companies_of_jorge_ferreiro_tech_entrepreneur.jpg) Companies I've built & worked with amazoneventbriteStreamYardHopinamazoneventbriteStreamYardHopin Products I've built ### Always building, shipping, and solving problems. The AI products I've built from scratch. Click any logo above to explore them without leaving the page. [ ![SMASHSEND logo](https://jorgeferreiro.com/images/products/smashsend.png) SMASHSENDsmashsend.com AI email marketing & automation built to grow revenue. Visit ↗](https://smashsend.com/)[ ![EverydaySEO logo](https://jorgeferreiro.com/images/products/everydayseo.png) EverydaySEOeverydayseo.com Plan, generate, and publish SEO articles on autopilot, with competitor discovery and an interactive content calendar. Visit ↗](https://everydayseo.com/)[ ![SuperBuilder logo](https://jorgeferreiro.com/images/products/superbuilder.png) SuperBuildersuperbuilder.sh A desktop command center for AI coding agents. Visit ↗](https://superbuilder.sh/)[ ![TypeHop logo](https://jorgeferreiro.com/images/products/typehop.png) TypeHoptypehop.com AI voice-to-text dictation for Mac, Windows & Linux. Visit ↗](https://typehop.com/)[ ![TidySupport logo](https://jorgeferreiro.com/images/products/tidysupport.png) TidySupporttidysupport.com AI-powered customer support inbox for SaaS teams. Email + live chat, with AI resolving routine tickets instantly. Visit ↗](https://tidysupport.com/)[ ![Inbounter logo](https://jorgeferreiro.com/images/products/inbounter.png) Inbounterinbounter.com Give your AI agent a dedicated email address & phone number in one API call. Inbound parsing, webhook routing & SDKs. Visit ↗](https://inbounter.com/)[ ![Blossu logo](https://jorgeferreiro.com/images/products/blossu.png) Blossublossu.com Turn customers into your best marketers. Simple referral & affiliate tracking, unlimited partners, no commission fees. Visit ↗](https://blossu.com/)[ ![KnowledgeSDK logo](https://jorgeferreiro.com/images/products/knowledgesdk.png) KnowledgeSDKknowledgesdk.com One API to scrape, index, and search any website. Under 300ms. No vector ops. No infra. Visit ↗](https://knowledgesdk.com/)[ ![ZooTools logo](https://jorgeferreiro.com/images/companies/zootools.png) ZooToolszootools.co Viral growth & email marketing platform: a massive hit, 20M+ signups driven for customers. Visit ↗](https://zootools.co/) Free · Private founders list ### Join my private founders list I'm documenting the messy, honest journey of building: wins, failures, and the stuff I don't post publicly. I share it with a small group of founders. Join us, it's free. 🔒 Free forever · No spam · Unsubscribe anytime --- ## DJ Booth, Jorge Ferreiro · 90 words 0:091:38:03 LIVE SET Virtual Birthday Party 2021 · streamed live · Programa Con Jorge Pick a set My music ### Mixes & songs I've made My own stuff, released over the years as **AsyncBass** and **George Reins** on Mixcloud and SoundCloud: long-form DJ sets and radioshows under **Mixes**, and my mashups, remixes and originals under **Songs**. Pick any cover to drop it into the player and stream the full thing. Now playing · MixcloudGeorge Reins — Inception Radioshow #5 by George Reins - Guest mix by Angya [Open original ↗](https://www.mixcloud.com/Georgereins/inception-radioshow-5-by-george-reins-guest-mix-by-angya/) --- ## Resources, Jorge Ferreiro · 73 words Learn and grow with outstanding resources The books, gadgets, videos, and writing I use and recommend, all in one place. ![Jorge Ferreiro's resources](https://jorgeferreiro.com/images/resources/jorge_ferreiro_resources.jpg) Free · Private founders list ### Join my private founders list I'm documenting the messy, honest journey of building: wins, failures, and the stuff I don't post publicly. I share it with a small group of founders. Join us, it's free. 🔒 Free forever · No spam · Unsubscribe anytime --- ## Speaks, Jorge Ferreiro · 377 words ### Talks for the AI era Speaking about AI agents, building AI products, growth and career. Energetic and informative. Motivating people for a living :p ![Jorge Ferreiro speaking on stage](https://jorgeferreiro.com/images/speaks/jorge_talks_collage_v1.png) On stage ### A gallery of speaking gigs. Hackathons, universities, conferences and meetups, from PennApps and Twitter London to ENEI in Portugal. Tap any photo to view it full screen. Around the world ### Stages across four countries. From PennApps in Philadelphia and Silicon Valley to Twitter HQ in London and ENEI in Portugal. The orange countries are where I've taken the mic. **4 countries** · 30+ talks · from college hackathons to tech HQs **🇺🇸 Philadelphia**PennApps · UPenn **🇺🇸 San Francisco**Silicon Valley **🇬🇧 London**Twitter HQ **🇵🇹 Portugal**ENEI **🇪🇸 Madrid**Talks & meetups - 🇺🇸USA - 🇬🇧UK - 🇵🇹Portugal - 🇪🇸Spain My favorite talks ### Some videos of my talks. From university lecture halls to tech HQs, turning AI capabilities into products people actually use. ENEI #### Breaking into big tech: lessons from the trenches A talk at ENEI, Portugal's national meeting of informatics students and one of the country's largest student tech events, on careers, the interview process, and the lessons that took me from student to Silicon Valley. - 📍**Location:** ENEI, Portugal - 🏷️**Type:** Keynote / career & growth / students - 🎞️**Media:** video • photos ▶ENEI ![Penn](https://jorgeferreiro.com/images/redesign/logos/penn.svg) #### Progressive Web Apps: from zero to pro A workshop at PennApps, the original college hackathon, teaching 1,200+ students to build their first Progressive Web App from scratch: offline mode, caching, notifications, the Payments API and add-to-home-screen. - 📍**Location:** University of Pennsylvania, PennApps - 🏷️**Type:** Workshop / Progressive Web Apps / software engineering - 🎞️**Media:** video • photos ▶Penn ![Twitter HQ](https://jorgeferreiro.com/images/redesign/logos/twitter.svg) #### Why is my website slow? Web performance deep dive A talk at Twitter London (JS Roundabout) on how the browser renders a page and the techniques that actually move web performance: non-blocking JS, smaller bundles, caching and more. - 📍**Location:** Twitter HQ, London - 🏷️**Type:** Tech talk / web performance / engineering - 🎞️**Media:** video • photos ▶Twitter HQ Speaking ### Ready to make your event unforgettable? I'll turn your event into an energizing experience. I'm dynamic and adaptive, from building AI products, AI transformation to growth, career and engineering, plus panels, fireside chats and hosting. ---