Claude Code rebuilt my entire personal brand in 2.5 days, Jorge Ferreiro

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_the strategy, the AI stack, and the reasoning behind every deliberate pixel — from a growth guy who treats his website like a product._ six years ago i built my website to do exactly one thing: hold my blog posts. that

here's what happened to me over those six years: i built 10 AI products (six of them in the last two months alone). i left a founding-engineer seat at a startup to go build my own thing. i moved to the US. i started advi

let me be honest about the business goal, because pretending otherwise would be very off-brand for a growth guy. this redesign has a job: bring better people to my door. contracting work. co-founders. partners to launch

a brand, to me, is an extension of myself. so i started there, before touching a single page. black and white came first. it reads thoughtful, premium, clear — _this guy knows what he's doing, you can trust him._ white f

the logo went through every phase you can imagine — an avatar, my actual face, a plain "JF." one version i genuinely loved was simple: JF in the middle, an orange square around it. no-bullshit, bold, grabs you by the col

lately i've gone deep on Stoicism — the philosophy of actually governing your emotions instead of being run by them. Marcus Aurelius, that whole world. so i built a supporting mark to carry that: a resin, almost Roman-bu

a brand that only lives on one page isn't a brand — it's just a logo. so i pushed it everywhere: wallpapers, my iPhone, all of it. the centerpiece idea is the resin head as the "main character" — a 3D, digital version of

people keep asking how this got done in 2.5 days. here's the honest stack: ideation — ChatGPT did a lot of the early heavy lifting on logo directions and page concepts. i'd riff, it'd riff back, and we'd move fast. inspi

i didn't rebuild the live site in place. i spun up a subfolder and treated it as a staging ground — test the vibe, refine, repeat, then promote it once it actually felt right. lower risk, faster iteration, no half-finish

this is the part i care about most. most personal sites are too serious — they flatten you into a job title. but i'm a lot more than an engineer or a founder. i'm a DJ. a producer. i love art, i love music. so i added a

two and a half days. one idea, full send. i'm stupidly proud of it. but the real lesson isn't about my site. it's this: your brand is not decoration. it's a filter and a funnel. it decides who shows up at your door, and