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PostHog pricing – Start free, scale when you need

/pricing

pricing
Words
578
Reading time
3 min
Last crawled
2026-09-26
Language
EN
cat posthog.com/pricing.md
## What you get for free, every month Resets monthly. Same allowance whether or not you have a card on file. Used across any of these products: -   PostHog Web-   PostHog Slack-   PostHog Desktop-   PostHog MCP ## Then why would I pay? There's one signup and one product. Just add a card whenever you need higher limits. 1Start here ### Free No credit card, not a trial. This is **97% of companies**. -   Full monthly free tier on every product-   Unlimited team members-   1 project, 1-year data retention-   Community support Usage stops at the free tier limits, so you can't be charged by surprise. Hit a limit? Add a card 2If and when you need it ### Pay-as-you-go Same every month. You only pay for what you use. -   **Unlimited usage**-   **6 projects** – up from 1-   **7-year data retention** – up from 1 year-   **Email support** – or Slack over $2k/mo Each product gets its own billing limit - going viral won't require another funding round. [Set billing limits](https://app.posthog.com/organization/billing) ## Platform features, volume discounts, and onboarding help ### Platform packages SSO, audit logs, custom roles, and project permissions for teams that need to manage access as they grow. ### Doing serious volume? Annual plans and volume discounts are available. Talk to a technical account exec – no SDRs, no discovery calls. ### Book an onboarding call Get 30 minutes with a PostHog expert for $80 – they’ll get your setup right the first time. ## Pricing calculator **Your estimate** (7 products) The first 1M events are **free**, every month. #### How our pricing works -   Only pay for products you use-   **Generous free tier for each product (resets monthly)**-   You can set billing limits per product so you never get a surprise bill-   We also offer **discounts** for startups and non-profits #### Estimating usage -   Not sure what your volume looks like? or add the tracking code to your site and check back in a few days – no credit card required.-   If something stupid happens and you get an unexpected bill (like if [your side project unexpectedly goes viral](https://posthog.com/side-project-insurance) or you're unhappy), we'll pretty much always refund it!-   We've also written [this handy guide](https://posthog.com/docs/billing/estimating-usage-costs) to help! ### Our pricing is designed to make you happy Here's what you should know about our pricing: -   We don’t have loss-leader products that will go up in pricing later or get retired.-   We aim to match the cheapest competitor at every scale. [Tell us if we're not!](https://twitter.com/intent/tweet?text=@posthog%20Your%20pricing%20is...) (Note: This doesn't include your buddy's two-person startup.)-   We have significant revenue and are [default alive](https://posthog.com/newsletter/the-companies-that-shaped-posthog#our-takeaways-2). We don’t rely on investors to grow, and we’re stable. This goes a long way to avoiding the average dumb VC-backed company stuff — like running out of money or selling to a lame bigger company.-   We have an open source product too. It is MIT licensed if you want to use it in a big organization that isn’t ready to move to PostHog Web yet. If this makes you happy, just start here: [Get started - free](https://app.posthog.com/signup)_No credit card required_ ## Pricing FAQ Have another pricing-related question? or [talk to a human](https://posthog.com/talk-to-a-human). ## Shameless CTA If nothing else has sold you on PostHog, hopefully these classic marketing tactics will. ![](https://res.cloudinary.com/dmukukwp6/image/upload/haha_bizzniss_5bc44659ec) ![PostHog Web](https://res.cloudinary.com/dmukukwp6/image/upload/v1/posthog.com/src/components/Home/images/cloud-cd) ![People on G2 think we're great](https://res.cloudinary.com/dmukukwp6/image/upload/v1/posthog.com/src/components/Home/images/g2-badge) Notendorsed  by Kim K \*PostHog is a web product and cannot be installed by CD.  We _did_ once send some customers a floppy disk but it was a Rickroll. -   **Select your cloud**-   **Starts at:**        $0        Free\>1 left at this price!!     **Hurry:** Tons of companies signed up .  Act now and get $0 off your first order.