PostHog pricing – Start free, scale when you need

What you get for free, every month

Resets monthly. Same allowance whether or not you have a card on file.

Used across any of these products:

• PostHog Web
• PostHog Slack
• PostHog Desktop
• PostHog MCP

Then why would I pay?

There's one signup and one product. Just add a card whenever you need higher limits.

1Start here

Free

No credit card, not a trial. This is 97% of companies.

• Full monthly free tier on every product
• Unlimited team members
• 1 project, 1-year data retention
• Community support

Usage stops at the free tier limits, so you can't be charged by surprise.

Hit a limit? Add a card

2If and when you need it

Pay-as-you-go

Same every month. You only pay for what you use.

• Unlimited usage
• 6 projects – up from 1
• 7-year data retention – up from 1 year
• Email support – or Slack over $2k/mo

Each product gets its own billing limit - going viral won't require another funding round.

Set billing limits

Platform features, volume discounts, and onboarding help

Platform packages

SSO, audit logs, custom roles, and project permissions for teams that need to manage access as they grow.

Doing serious volume?

Annual plans and volume discounts are available. Talk to a technical account exec – no SDRs, no discovery calls.

Book an onboarding call

Get 30 minutes with a PostHog expert for $80 – they’ll get your setup right the first time.

Pricing calculator

Your estimate (7 products)

The first 1M events are free, every month.

How our pricing works

• Only pay for products you use
• Generous free tier for each product (resets monthly)
• You can set billing limits per product so you never get a surprise bill
• We also offer discounts for startups and non-profits

Estimating usage

• Not sure what your volume looks like? or add the tracking code to your site and check back in a few days – no credit card required.
• If something stupid happens and you get an unexpected bill (like if your side project unexpectedly goes viral or you're unhappy), we'll pretty much always refund it!
• We've also written this handy guide to help!

Our pricing is designed to make you happy

Here's what you should know about our pricing:

• We don’t have loss-leader products that will go up in pricing later or get retired.
• We aim to match the cheapest competitor at every scale. Tell us if we're not! (Note: This doesn't include your buddy's two-person startup.)
• We have significant revenue and are default alive. We don’t rely on investors to grow, and we’re stable. This goes a long way to avoiding the average dumb VC-backed company stuff — like running out of money or selling to a lame bigger company.
• We have an open source product too. It is MIT licensed if you want to use it in a big organization that isn’t ready to move to PostHog Web yet.

If this makes you happy, just start here:

Get started - freeNo credit card required

Pricing FAQ

Have another pricing-related question? or talk to a human.

Shameless CTA

If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.

Notendorsed
by Kim K

*PostHog is a web product and cannot be installed by CD.
We did once send some customers a floppy disk but it was a Rickroll.

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