---
url: "https://posthog.com/pricing"
title: PostHog pricing – Start free, scale when you need
domain: posthog.com
locale: en
type: pricing
words: 578
cited_by: 0
indexed_by: stealpage
---

## What you get for free, every month

Resets monthly. Same allowance whether or not you have a card on file.

Used across any of these products:

-   PostHog Web
-   PostHog Slack
-   PostHog Desktop
-   PostHog MCP

## Then why would I pay?

There's one signup and one product. Just add a card whenever you need higher limits.

1Start here

### Free

No credit card, not a trial. This is **97% of companies**.

-   Full monthly free tier on every product
-   Unlimited team members
-   1 project, 1-year data retention
-   Community support

Usage stops at the free tier limits, so you can't be charged by surprise.

Hit a limit? Add a card

2If and when you need it

### Pay-as-you-go

Same every month. You only pay for what you use.

-   **Unlimited usage**
-   **6 projects** – up from 1
-   **7-year data retention** – up from 1 year
-   **Email support** – or Slack over $2k/mo

Each product gets its own billing limit - going viral won't require another funding round.

[Set billing limits](https://app.posthog.com/organization/billing)

## Platform features, volume discounts, and onboarding help

### Platform packages

SSO, audit logs, custom roles, and project permissions for teams that need to manage access as they grow.

### Doing serious volume?

Annual plans and volume discounts are available. Talk to a technical account exec – no SDRs, no discovery calls.

### Book an onboarding call

Get 30 minutes with a PostHog expert for $80 – they’ll get your setup right the first time.

## Pricing calculator

**Your estimate** (7 products)

The first 1M events are **free**, every month.

#### How our pricing works

-   Only pay for products you use
-   **Generous free tier for each product (resets monthly)**
-   You can set billing limits per product so you never get a surprise bill
-   We also offer **discounts** for startups and non-profits

#### Estimating usage

-   Not sure what your volume looks like? or add the tracking code to your site and check back in a few days – no credit card required.
-   If something stupid happens and you get an unexpected bill (like if [your side project unexpectedly goes viral](https://posthog.com/side-project-insurance) or you're unhappy), we'll pretty much always refund it!
-   We've also written [this handy guide](https://posthog.com/docs/billing/estimating-usage-costs) to help!

### Our pricing is designed to make you happy

Here's what you should know about our pricing:

-   We don’t have loss-leader products that will go up in pricing later or get retired.
-   We aim to match the cheapest competitor at every scale. [Tell us if we're not!](https://twitter.com/intent/tweet?text=@posthog%20Your%20pricing%20is...) (Note: This doesn't include your buddy's two-person startup.)
-   We have significant revenue and are [default alive](https://posthog.com/newsletter/the-companies-that-shaped-posthog#our-takeaways-2). We don’t rely on investors to grow, and we’re stable. This goes a long way to avoiding the average dumb VC-backed company stuff — like running out of money or selling to a lame bigger company.
-   We have an open source product too. It is MIT licensed if you want to use it in a big organization that isn’t ready to move to PostHog Web yet.

If this makes you happy, just start here:

[Get started - free](https://app.posthog.com/signup)_No credit card required_

## Pricing FAQ

Have another pricing-related question? or [talk to a human](https://posthog.com/talk-to-a-human).

## Shameless CTA

If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.

![](https://res.cloudinary.com/dmukukwp6/image/upload/haha_bizzniss_5bc44659ec)

![PostHog Web](https://res.cloudinary.com/dmukukwp6/image/upload/v1/posthog.com/src/components/Home/images/cloud-cd)

![People on G2 think we're great](https://res.cloudinary.com/dmukukwp6/image/upload/v1/posthog.com/src/components/Home/images/g2-badge)

Notendorsed  
by Kim K

\*PostHog is a web product and cannot be installed by CD.  
We _did_ once send some customers a floppy disk but it was a Rickroll.

-   **Select your cloud**
-   **Starts at:**
    
    $0
    
    Free\>1 left at this price!!
    

**Hurry:** Tons of companies signed up .  
Act now and get $0 off your first order.