Web Analytics – Track and measure traffic with PostHog

What does it do?

Web Analytics is a pre-built dashboard for website traffic – visitors, pageviews, sessions, bounce rate, referrers, UTMs, and Core Web Vitals – without the GA4 maze. Drop in a snippet (or use a no-code install), get real-time data, and optionally skip cookies entirely. Same events power product analytics and session replay when you want to go deeper.

Who is it for?

How do I use it?

Top features

AI prompts

Query web analytics data to check traffic trends, investigate anomalies, and build dashboards. Works in PostHog AI (in-app chat), PostHog Desktop (our AI code editor), and in your product editor (using the MCP). Already signed in? Click a prompt to try it.

Traffic overviewquery-web-overview

Breakdownsquery-web-stats

Web vitalsquery-web-vitals

Build & saveinsight-create

Weekly digestweb-analytics-weekly-digest

Install

Add a snippet, SDK, or no-code install – then open the pre-built dashboard. Autocapture handles pageviews; cookieless mode is optional.

Feature comparison

Get started – free

No credit card required. You get the first 1,000,000 events free every month, then pricing starts at $0.00005/event and reduces with volume.

Install with AI

Run this command in your terminal or AI editor.

npx -y @posthog/wizard@latest

Supports Next.js, React, Python, and

Install without AI

Sign up for a free account and follow the install instructions for your stack.

Get started - free