Web Analytics – Track and measure traffic with PostHog

## What does it do? Web Analytics is a pre-built dashboard for website traffic – visitors, pageviews, sessions, bounce rate, referrers, UTMs, and Core Web Vitals – without the GA4 maze. Drop in a snippet (or use a no-code install), get real-time data, and optionally skip cookies entirely. Same events power product analytics and session replay when you want to go deeper. ## Who is it for? ![PostHog AI and web analytics](https://res.cloudinary.com/dmukukwp6/image/upload/web_analytics_92791a9d9b) ## How do I use it? ## Top features ## AI prompts Query web analytics data to check traffic trends, investigate anomalies, and build dashboards. Works in [PostHog AI](https://posthog.com/ai) (in-app chat), [PostHog Desktop](https://posthog.com/desktop) (our AI code editor), and in your product editor (using the MCP). Already signed in? Click a prompt to try it. ### Traffic overviewquery-web-overview ### Breakdownsquery-web-stats ### Web vitalsquery-web-vitals ### Build & saveinsight-create ### Weekly digestweb-analytics-weekly-digest ## Install Add a snippet, SDK, or no-code install – then open the pre-built dashboard. Autocapture handles pageviews; cookieless mode is optional. ## Feature comparison ## Get started – free No credit card required. You get the **first 1,000,000 events free every month,** then pricing starts at **$0.00005/event** and reduces with volume. ### Install with AI Run this command in your terminal or AI editor. ```npx -y @posthog/wizard@latest``` Supports Next.js, React, Python, and ### Install without AI Sign up for a free account and follow the install instructions for your stack. [Get started - free](https://us.posthog.com/signup)