---
url: "https://posthog.com/web-analytics"
title: Web Analytics – Track and measure traffic with PostHog
domain: posthog.com
locale: en
type: landing
words: 216
cited_by: 7
indexed_by: stealpage
---

## What does it do?

Web Analytics is a pre-built dashboard for website traffic – visitors, pageviews, sessions, bounce rate, referrers, UTMs, and Core Web Vitals – without the GA4 maze. Drop in a snippet (or use a no-code install), get real-time data, and optionally skip cookies entirely. Same events power product analytics and session replay when you want to go deeper.

## Who is it for?

![PostHog AI and web analytics](https://res.cloudinary.com/dmukukwp6/image/upload/web_analytics_92791a9d9b)

## How do I use it?

## Top features

## AI prompts

Query web analytics data to check traffic trends, investigate anomalies, and build dashboards. Works in [PostHog AI](https://posthog.com/ai) (in-app chat), [PostHog Desktop](https://posthog.com/desktop) (our AI code editor), and in your product editor (using the MCP). Already signed in? Click a prompt to try it.

### Traffic overviewquery-web-overview

### Breakdownsquery-web-stats

### Web vitalsquery-web-vitals

### Build & saveinsight-create

### Weekly digestweb-analytics-weekly-digest

## Install

Add a snippet, SDK, or no-code install – then open the pre-built dashboard. Autocapture handles pageviews; cookieless mode is optional.

## Feature comparison

## Get started – free

No credit card required. You get the **first 1,000,000 events free every month,** then pricing starts at **$0.00005/event** and reduces with volume.

### Install with AI

Run this command in your terminal or AI editor.

```
npx -y @posthog/wizard@latest
```

Supports Next.js, React, Python, and

### Install without AI

Sign up for a free account and follow the install instructions for your stack.

[Get started - free](https://us.posthog.com/signup)