Events API - Turn User Actions Into Revenue - SmashSend

[ ![SMASHSEND email marketing - The #1 Email Marketing Tool that turns emails into revenue](https://smashsend.com/_next/static/media/smashsend_dark.da05b6ec.svg) ![SMASHSEND email marketing - The #1 Email Marketing Tool that turns emails into revenue](https://smashsend.com/_next/static/media/smashsend_dark.da05b6ec.svg) ](https://smashsend.com/) Features Integrations & API Resources Track every interaction in your app and trigger intelligent email campaigns instantly. Our Events API processes millions of events per day with sub-second latency. Real-time Event Processing Dashboard ## Powerful Event Tracking Capture every moment that matters and turn data into action ⚡ ### Real-Time Processing Events are processed instantly with sub-second latency. Trigger campaigns the moment users take action in your app. 🎯 ### Smart Segmentation Automatically segment users based on their behavior. Create hyper-targeted campaigns that convert. 🔄 ### Workflow Integration Use events to power complex automation flows. Branch, delay, and trigger based on any user action. 📊 ### Rich Event Data Track custom properties with each event. Build personalized campaigns using any data point. 🛡️ ### Enterprise Security Bank-level encryption and SOC 2 compliance. Your data is always secure and protected. 📈 ### Unlimited Scale Built to handle millions of events per day. Scale from startup to enterprise without limits. ## Simple. Powerful. Fast. // Track any event in your appawait smashsend.events.track({  event: 'user\_signed\_up',  userId: 'usr\_123',  properties: {    plan: 'pro',    source: 'landing\_page',    revenue: 99.00  }}); // Trigger automated campaigns instantlyawait smashsend.events.track({  event: 'trial\_ending',  userId: 'usr\_123',  properties: {    daysRemaining: 3,    plan: 'pro'  }}); // Update user properties dynamicallyawait smashsend.users.identify({  userId: 'usr\_123',  properties: {    name: 'John Doe',    email: 'john@example.com',    plan: 'enterprise'  }}); ## Built for Every Use Case From onboarding to retention, our Events API powers it all ### User Onboarding Guide new users through your product with triggered emails based on their actions. Increase activation rates by 3x. ### Behavioral Triggers Send the right message at the right time based on user behavior. Recover abandoned carts, prevent churn, drive upgrades. ### Product Analytics Understand how users interact with your product. Build segments based on feature usage and engagement patterns. ### Revenue Tracking Track purchases, upgrades, and renewals. Trigger campaigns based on revenue milestones and lifecycle stage. ### Re-engagement Campaigns Win back inactive users with targeted campaigns. Automatically detect declining engagement and take action. ### Custom Workflows Build any workflow you can imagine. Combine events, delays, and conditions to create sophisticated automations. > “The Events API changed everything for us. We went from batch processing to real-time campaigns in a week. User engagement is up 145% and we're sending 10x more targeted emails.” Alexandre Cadain, CEO at Jungle AI ## Start Tracking Events Today Join thousands of companies using our Events API to build smarter email campaigns. Get started in minutes.