---
url: "https://smashsend.com/features/events-api"
title: Events API - Turn User Actions Into Revenue - SmashSend
domain: smashsend.com
locale: en
type: other
words: 396
cited_by: 0
indexed_by: stealpage
---

[

![SMASHSEND email marketing - The #1 Email Marketing Tool that turns emails into revenue](https://smashsend.com/_next/static/media/smashsend_dark.da05b6ec.svg)

![SMASHSEND email marketing - The #1 Email Marketing Tool that turns emails into revenue](https://smashsend.com/_next/static/media/smashsend_dark.da05b6ec.svg)

](https://smashsend.com/)

Features

Integrations & API

Resources

Track every interaction in your app and trigger intelligent email campaigns instantly. Our Events API processes millions of events per day with sub-second latency.

Real-time Event Processing Dashboard

## Powerful Event Tracking

Capture every moment that matters and turn data into action

⚡

### Real-Time Processing

Events are processed instantly with sub-second latency. Trigger campaigns the moment users take action in your app.

🎯

### Smart Segmentation

Automatically segment users based on their behavior. Create hyper-targeted campaigns that convert.

🔄

### Workflow Integration

Use events to power complex automation flows. Branch, delay, and trigger based on any user action.

📊

### Rich Event Data

Track custom properties with each event. Build personalized campaigns using any data point.

🛡️

### Enterprise Security

Bank-level encryption and SOC 2 compliance. Your data is always secure and protected.

📈

### Unlimited Scale

Built to handle millions of events per day. Scale from startup to enterprise without limits.

## Simple. Powerful. Fast.

// Track any event in your app
await smashsend.events.track({
  event: 'user\_signed\_up',
  userId: 'usr\_123',
  properties: {
    plan: 'pro',
    source: 'landing\_page',
    revenue: 99.00
  }
});

// Trigger automated campaigns instantly
await smashsend.events.track({
  event: 'trial\_ending',
  userId: 'usr\_123',
  properties: {
    daysRemaining: 3,
    plan: 'pro'
  }
});

// Update user properties dynamically
await smashsend.users.identify({
  userId: 'usr\_123',
  properties: {
    name: 'John Doe',
    email: 'john@example.com',
    plan: 'enterprise'
  }
});

## Built for Every Use Case

From onboarding to retention, our Events API powers it all

### User Onboarding

Guide new users through your product with triggered emails based on their actions. Increase activation rates by 3x.

### Behavioral Triggers

Send the right message at the right time based on user behavior. Recover abandoned carts, prevent churn, drive upgrades.

### Product Analytics

Understand how users interact with your product. Build segments based on feature usage and engagement patterns.

### Revenue Tracking

Track purchases, upgrades, and renewals. Trigger campaigns based on revenue milestones and lifecycle stage.

### Re-engagement Campaigns

Win back inactive users with targeted campaigns. Automatically detect declining engagement and take action.

### Custom Workflows

Build any workflow you can imagine. Combine events, delays, and conditions to create sophisticated automations.

> “The Events API changed everything for us. We went from batch processing to real-time campaigns in a week. User engagement is up 145% and we're sending 10x more targeted emails.”

Alexandre Cadain, CEO at Jungle AI

## Start Tracking Events Today

Join thousands of companies using our Events API to build smarter email campaigns. Get started in minutes.