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Report: Best practices for launching and scaling platform payments
/guides/best-practices-for-launching-and-scaling-platform-payments
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- 3,249
- Reading time
- 15 min
- Last crawled
- 2026-09-26
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- 1 of their pages
- Language
- EN
Establishing your primary business objective for payments
Before you apply any best practices, you must first understand how and why you want to launch a payments business. Start by answering these two foundational questions: 1. Why are you embedding payments? Your motivations
Defining your pricing and go-to-market strategy
Once you understand the “why” behind your payments business and have a plan to integrate payments features, you can start to focus on your go-to-market strategy. Think of marketing your payments offering just as you woul
Staffing your payments business
Platforms recognize that building a payments business requires a different set of skills from building a software business. Many intentionally establish payments teams beforehand, embedding them within their larger organ
Empowering your sales teams to sell payments
Lean on your sales team to source new business and close deals that include your payments solution. This is more than just incorporating your payment features into the sales narrative—you also want to ensure that the sal
Managing payments risk
All online businesses have to manage risk. In fact, there are many different types of risk, from reputational risk (like how your brand is perceived) to operational risk (like downtime). However, when platforms add payme
Defining success for your payments business
Turning on payments is not a “set it and forget it” strategy. You’ll need to continuously monitor the health of your payments business to understand what is working well and identify areas of improvement. Some metrics th
How Stripe can help
Platforms of all sizes—from new startups to public companies—use Stripe Connect to quickly and easily integrate payments and offer financial services. Connect enables platforms to onboard customers, accept payments, pay
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