Report: Best practices for launching and scaling platform payments

Guides Platforms How platforms design, build, and grow their payments business Accept payments online, in person, and around the world with a payments solution built for any business—from scaling startups to global enter

Before you apply any best practices, you must first understand how and why you want to launch a payments business. Start by answering these two foundational questions: 1. Why are you embedding payments? Your motivations

Once you understand the “why” behind your payments business and have a plan to integrate payments features, you can start to focus on your go-to-market strategy. Think of marketing your payments offering just as you woul

Platforms recognize that building a payments business requires a different set of skills from building a software business. Many intentionally establish payments teams beforehand, embedding them within their larger organ

Lean on your sales team to source new business and close deals that include your payments solution. This is more than just incorporating your payment features into the sales narrative—you also want to ensure that the sal

All online businesses have to manage risk. In fact, there are many different types of risk, from reputational risk (like how your brand is perceived) to operational risk (like downtime). However, when platforms add payme

Turning on payments is not a “set it and forget it” strategy. You’ll need to continuously monitor the health of your payments business to understand what is working well and identify areas of improvement. Some metrics th

Platforms of all sizes—from new startups to public companies—use Stripe Connect to quickly and easily integrate payments and offer financial services. Connect enables platforms to onboard customers, accept payments, pay