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What is a dedicated IP address in email marketing and why to buy one? - SMASHSEND

/blog/dedicated-ip-address-in-email-marketing

article
Words
528
Reading time
2 min
Published
2023-09-04
Last crawled
2026-09-27
Language
EN
A1

Opening

If you take seriously your email marketing campaigns and want to step up the game and ensure your email reputation is protected, you should consider buying a dedicated IP address, but lots of questions arise: why, how, a

A2

What is a dedicated IP address?

A dedicated IP address is like having your own passport on the internet, is a unique address that identifies you among other businesses. This identification is not shared with anyone else. In the context of email marketi

A3

What is a shared IP address?

A shared IP address is an address used by multiple individuals or entities to send their email campaigns. In the context of email marketing, it means that several businesses or senders share the same IP address to send t

A4

What are the problems with shared IP addresses?

Most of the newsletters and email software out there just put you in a shared IP pool with other businesses. They typically do this at first to save them money and effort and help you get started faster with an IP that i

A5

When to get a dedicated IP address?

Most of the email services or blogging platforms give the wrong advice… You shouldn’t decide to get an IP address based on the number of subscribers, but based on the frequency of emails and the number of campaigns you p

A6

Where do I buy a dedicated IP address?

Right in your SmashSend account you can buy a dedicated IP address. If you have questions, email us and we'll analyze your situation.