Opening
At SmashSend, we understand the importance of maintaining a sterling email list reputation. It's not just about sending emails; it's about sending them to recipients who genuinely want to hear from you. To ensure this, o
What is List-Unsubscribe Functionality?
List-Unsubscribe Functionality is a vital element of responsible email marketing. It provides recipients with a straightforward way to opt out of receiving emails from a sender. Every non-transactional message sent throu
How to show an "unsubscribe link" on Gmail or Outlook?
Some major email providers, such as Gmail and Outlook, recognize the List-Unsubscribe header. When recipients open an email from your SmashSend-powered campaign, they may see a 1-click option to unsubscribe. This user-fr
Automatic Suppression: Unsubscribing users
At SmashSend, we take the process a step further to protect your list reputation. When a recipient chooses to unsubscribe via the List-Unsubscribe header or if an email bounces, we automatically add that recipient to a s
