Opening
There is a new standard for email deliverability feedback that could help you better understand your sending reputation. It's backed by contributors from Comcast, Google, and Iterable. It's called _Aggregate Performance
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article- Words
- 932
- Reading time
- 4 min
- Published
- 2026-08-20
- Last crawled
- 2026-08-27
- Language
- EN
What is APRF?
APRF is an aggregated feedback mechanism that tells senders two things: Classification: where do mailbox providers place your emails Engagement: how real users interact with your emails Classification details whether you
An example report
Reports are JSON documents that look like this: The report contains two basic sections: - : details about the mailbox provider that sent the report - : data for the reporting time period The body further breaks into two
How do you set up APRF?
APRF reports are sent to an email address that you configure with DNS. In order to receive APRF reports, set up a DNS record. The record name is derived from the DKIM signature used to sign your emails. The spec offers t
What this means for you
The reporting prioritizes bulk senders and provides an overall picture of the reception for your sending. As of writing, APRF is an Internet-Draft specification; it hasn't yet been adopted by an IETF working group. Comca
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