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In the world of digital marketing, compliance with the law is your suit of armor, and for email marketers, GDPR and CAN-SPAM are the two titans that wield the swords of regulation and fines. Buckle up, because, in this g
CAN-SPAM is the American law against unsolicited Marketing and pornography. You must comply with it to avoid any potential fines or legal issues.
GDPR is the Guardian of European Data, it's the data protection law that states how you should process and manage customers' data.
Here are some of the main rules you must follow when doing email marketing campaigns: - Honest subject line: Your subject line must be a beacon of truth, guiding readers to the content within without deceit. - Unsubscrib
Here are some of the key rules on GDPR when doing email marketing: - Opt-in to emails: Seek permission before you hit the send button, typically with a checkbox at sign-up. - Right to be forgotten: Grant individuals the
