Email marketing performance metrics: how does email tracking work? - SMASHSEND

Hey there, fellow marketers! 👋 You're all about conquering the world of email marketing, and today, we're diving headfirst into the world of email tracking and how to increase your email engagement. I'll cover all you n

There're a few techniques to know if someone opens your email campaigns: Read Receipts: Some email clients provide read receipts, but these can be hit or miss. Not everyone enables them, so it's not a good option. Pixel

Click tracking is the gold standard email performance metric. It tells you with high accuracy if a user is engaging with your email campaigns or not. Here is how links are tracked: Every link in your email is replaced wi

While is good to keep an eye on open rates, they're unreliable and their popularity in email marketing performance has drastically decreased (among the top 1% of marketers). Prvicacy-focused companies like Apple (after i

Now, let's talk strategy. Tracking emails may affect your email deliverability. Most of the time the downside is so little, that the benefits of knowing the performance of your campaigns are worth it. There are times whe

Email tracking is a powerful tool in your marketing arsenal, but like any tool, it requires finesse. Use it wisely and respect your recipients' boundaries. Remember, the key to successful email marketing isn't just about