claude code rebuilt my entire personal brand in 2.5 days _the strategy, the AI stack, and the reasoning behind every deliberate pixel — from a growth guy who treats his website like a product._ six years ago i built my w

For startups & brands I build the distribution machine that makes products spread. Not content-for-hire, a growth engine. I create the content, channels, and launch playbooks that turn a product into something the intern

10 AI products built from 0 to Plus a front-row seat to an acquisition (StreamYard) and an IPO (Eventbrite). Let's build a product Latest AI products Building, shipping, and solving problems. Every one of these is an AI

From a broken PlayStation in Spain to building AI products in San Francisco. Silicon Valley entrepreneur, software engineer, and content creator. I build AI products and the audience that makes them spread, the same play

_Disclaimer: opinions are my own not my employer’s_ When I joined StreamYard (the best tool for easily creating professional live streams) as Growth Product Manager back in September 2020, I couldn't anticipate we'd be a

For enterprises Turn AI from a buzzword into shipped results. I help large teams actually adopt AI: hands-on workshops, real product pilots, and the systems to prove ROI, not another strategy deck that dies in a drawer.

2020 has been a year with ups and downs, probably one of the most challenging years, and one of the years that has helped me grow a lot personally and professionally, beating my fears of taking risks and jumping into the

For founders The founding hire who builds the product and the distribution. Most early teams have a builder or a growth person. I'm both in one body, the rare 0→1 operator who ships the product and the audience that make

For SaaS companies A growth operator who ships, not just advises. I install the growth engine that took StreamYard from $5M to $50M ARR, then I build the product changes that make it actually move the number. Hire me as

_Disclaimer: opinions are my own not my employer’s_ The Dream of Moving to the US Every startup founder dreams of breaking into the US market. But the path is fraught with challenges, especially when it comes to navigati

Product Software Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. ChatGPT Image 7 jun 2026, 04 50 10

I build AI products, and the distribution that makes them grow. Engineer #2 at StreamYard, ran the growth that scaled it $5M→$50M ARR. Co-founded ZooTools: 20M+ signups for customers. $50MARR scaled at StreamYard 10AI pr

One of the most common errors I've seen people make in technology is getting complacent with the knowledge they already master. It's cool to be the BEST in one single technology. Still, I always suggest keeping expanding

Last week I announced that I was leaving Eventbrite. It was a tough decision, and yet probably one of the quickest decisions I’ve ever made. Why was that? I had an insightful conversation with one of my mentors that I’ll

We live in a society that encourages doing LOTS of things and sharing them on Social as a measure of success. This puts so much pressure on us. Instead of enjoying the process, we focus on doing LOTS of things; the more,

If you've ever worked with me, you’ve likely heard me say in 1:1s, "Please, give me all your feedback upfront, no hard feelings. The only way I can improve is by getting your honest feedback, I don't take it personally".

Imposter syndrome sucks, and it frequently happens that when we do something new, we ask ourselves: "Am I the right person for this?" "Am I prepared enough?" "Will I be able to execute my job?" "Will people like me?" Ple

A couple of weeks ago I wrote about giving and receiving feedback in a work environment. A common technique for providing feedback is using the Sandwich technique, but I don’t really like it. In this post I’m sharing my

Product Software Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. perfection-is-the-enemy-of-entrepreneurs-and-makers by jorge ferreiro

Product Software Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. Interactive Prototyping with Framer and React

Product Software Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. jorge ferreiro is planning to move to berlin

Product Software Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship. Speed up your website! – 8 practical tips for the frontend

Product Software Career Editorial, YouTube videos, and essays on software engineering, product, and entrepreneurship.

I've been programming since I am ten, and professionally for almost three years, and I've never considered programming as the ultimate goal. My ultimate goal is to learn to build products that matter. Programming is the

Talks for the AI era Speaking about AI agents, building AI products, growth and career. Energetic and informative. Motivating people for a living :p On stage A gallery of speaking gigs. Hackathons, universities, conferen

Built from 0 to Scaled, shipped, and sold. 10 AI products launched, 1 acquisition (StreamYard), and 1 IPO (Eventbrite). The companies I've founded and the teams I've helped scale. Let's build a product Companies I've bui

Last week I launched Streamradiox (The Spotify for streamers) on Product Hunt after five months of development. The launch went well, and I could hardly had anticipated so much support! For the sake of transparency, here

_Disclaimer: opinions are my own not my employer’s_ I've been working in the Online Events space for almost the entire year, on the engineering side as the Frontend Tech lead for my team at Eventbrite. I'm very excited a

After many weeks of work, I’m finally releasing a new personal project: Developers In Depth. It’s an exciting time so I want to share more about the project. 🤔 Why did I build Developers In Depth? Six years ago, I start

This is the second post of the series called The Definitive Guide for Hackathonn – in these chapters you can learn how to get the most out of your next hackathon. In this chapter, you'll learn to choose a winning idea an

This is the third post of the series called The Definitive Guide for Hackathon – in these chapters you can learn how to get the most out of your next hackathon. In this chapter, I'll guide you to organize your team, so y

This Monday I officially started my next adventure as the Growth Product Manager at StreamYard, the easiest tool to create professional live streams from your computer or mobile! 🎉🎉🎉 Will I stop coding right away? No!

Can I let you in on a secret? I'm a perfectionist! If you know me already, this may not come as a surprise. 😂 I push myself to become BETTER, and I love it when things are done in the best way possible with the availabl

Last Friday was my last day at Eventbrite after 2.2 years. Eventbrite felt like home, and it was hard to leave a company that has given me so much. I became a better version of myself, more empathetic, more human, and a

Some months ago, I worked on a couple of side projects with Carson Lee, a good friend of mine who is a Harvard MBA and founder of djlivestreams.com. We were meeting every weekend to develop new business ideas, test hypot

Main Highlights - We launched a new startup within the company “Eventbrite Studio” - I started to work on Online Events, and now we’re preparing our second startup! - Eventbrite went IPO, and I experienced how the compan

As many of you, I've been working from home for more than eight months, and a month ago, I started to work fully remotely for StreamYard. I've been using a 100 dollar chair from Amazon for three years, and I've recently