{"id":"pg_wsn_7trqqeqi","property_id":"prp_pfcr5h8cztsp","domain_id":"dom_gkgeprhezjg4wq","root_domain":"smashsend.com","locale":"en","url":"https://smashsend.com/blog/how-often-should-you-send-emails-to-your-subscribers","url_hash":"2f9d0b825a53560f98c0b1d16026feced9afaae5ea19efe2823d2c3eaeb3fc75","path":"/blog/how-often-should-you-send-emails-to-your-subscribers","depth":1,"canonical_url":"https://smashsend.com/blog/how-often-should-you-send-emails-to-your-subscribers","canonical_page_id":null,"page_type":"article","page_type_guess":"article","state":"indexed","skip_reason":null,"priority":"1.4","discovered_via":"sitemap","first_seen_at":"2026-08-28T03:07:01.092Z","last_seen_at":"2026-09-27T04:10:27.236Z","http_status":200,"content_hash":"3f7532d1defc5f7ecf361897b877e3001f10011af620000ddbae01d92c2d016d","title":"How often should you send emails to your subscribers? - SMASHSEND","description":"How often should you email your list? Sending guidelines by business type - daily, weekly, monthly - and how to find a cadence that keeps subscribers engaged instead of unsubscribing.","author":"SMASHSEND","published_at":"2023-09-06T00:00:00.000Z","modified_at":"2023-10-11T00:00:00.000Z","word_count":253,"reading_time_sec":69,"lang_detected":"en","images":[],"links_out":null,"markdown_source":"readability","refresh_interval":"monthly","last_fetched_at":"2026-09-27T04:10:05.269Z","next_refresh_at":"2026-10-27T04:10:05.269Z","runs_count":2,"changes_count":0,"last_changed_at":null,"fail_count":0,"last_error":null,"created_at":"2026-08-28T03:07:01.092Z","updated_at":"2026-08-28T03:07:01.092Z","inlinks":10,"inlinks_body":0,"outlinks":39,"outlinks_external":10,"anchor_terms":[],"template_score":"0.07042253521126760563","cash":"0.272721285612850575","cash_total":"0.5532428956656161732","pagerank":"0.0240736155706906","is_orphan":false,"link_confirmed":true,"discovered_wave":0,"embedded_hash":null,"embedded_at":null,"domain_name":null,"brand_color":null,"domain_rank":null,"spam_score":null,"markdown":"The frequency of [email marketing campaigns](https://smashsend.com/features/email-marketing) varies depending on the nature of the business, its goals, and its audience. Here are some general guidelines for different business types:\n\n**1\\. Daily Emails:**\n\n-   **News Outlets:** Daily updates, breaking news, and newsletters are common.\n-   **E-commerce (for special promotions):** Some e-commerce businesses send daily emails during sales or holiday seasons.\n-   **Blogs and Content Sites:** Daily digests or content highlights can work.\n-   **Social Media Platforms:** Users might receive daily or real-time notifications.\n\n**2\\. Weekly Emails:**\n\n-   **E-commerce (standard updates):** Weekly newsletters with product recommendations, updates, or curated content.\n-   **Restaurants and Food Services:** Weekly specials, menus, or promotions.\n-   **B2B Services:** Industry insights, tips, or resources shared weekly.\n-   **Nonprofits:** Weekly updates on initiatives, events, or campaigns.\n\n**3\\. Monthly Emails:**\n\n-   **SaaS and Subscription Services:** Monthly product updates, feature highlights, or billing statements.\n-   **Real Estate Agencies:** Monthly property listings or market reports.\n-   **Consulting and Professional Services:** Monthly newsletters with industry insights and company updates.\n-   **Health and Wellness:** Monthly health tips, recipes, or fitness routines.\n\n**4\\. Quarterly Emails:**\n\n-   **Financial Services:** Quarterly investment reports or financial planning updates.\n-   **Education Institutions:** Quarterly alumni newsletters or academic updates.\n-   **Luxury Brands:** Quarterly collections and exclusive offers.\n-   **B2B Consultancies:** In-depth industry reports or analyses are shared quarterly.\n\nRemember that these are general recommendations, we've seen [SmashSend's customers](https://smashsend.com/customers) sending weekly with outstanding results or even more frequently. You should keep an eye on your engagement metrics unsubscribe feedback and adjust.\n\nIf you want to start sending outstanding email campaigns, [start your free trial](https://app.smashsend.com/signup) with SmashSend today, or [request a demo](https://smashsend.com/sales).","storage":{"htmlKey":"stealpage/html/smashsend.com/pg_wsn_7trqqeqi/run_onnulujrieef.html.gz","markdownKey":"stealpage/md/smashsend.com/pg_wsn_7trqqeqi/run_onnulujrieef.md.gz"},"facets":null,"assets":[{"kind":"image","src_url":"https://smashsend.com/migrated/how_often_email-02eb255d.png","r2_key":null,"alt":null,"caption":null,"width":null,"height":null,"is_hero":true,"zone":"main"},{"kind":"image","src_url":"https://smashsend.com/_next/static/media/smashsend_dark.da05b6ec.svg","r2_key":null,"alt":"SMASHSEND email marketing - The #1 Email Marketing Tool that turns emails into revenue","caption":null,"width":135,"height":30,"is_hero":false,"zone":"unknown"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/zapier_icon_filled.png","r2_key":null,"alt":"Zapier","caption":null,"width":20,"height":20,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/mailchimp_icon.png","r2_key":null,"alt":"Mailchimp","caption":null,"width":20,"height":20,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/webhooks_icon_gradient.png","r2_key":null,"alt":"Webhooks","caption":null,"width":20,"height":20,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/dashboard/integrations/events.png","r2_key":null,"alt":"Events API","caption":null,"width":20,"height":20,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/_next/image?q=75&url=%2Favatar-profile.png&w=3840","r2_key":null,"alt":"Jorge Ferreiro","caption":null,"width":null,"height":null,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/_next/image?url=%2Favatar-profile.png&w=3840&q=75","r2_key":null,"alt":"Jorge Ferreiro","caption":null,"width":null,"height":null,"is_hero":false,"zone":"nav"},{"kind":"image","src_url":"https://smashsend.com/_next/static/media/smashsend_light.be8a3849.svg","r2_key":null,"alt":"SMASHSEND email marketing - The #1 Email Marketing Tool that turns emails into revenue","caption":null,"width":171,"height":38,"is_hero":false,"zone":"footer"},{"kind":"image","src_url":"https://smashsend.com/marketing/legal/gdpr_compliance.png","r2_key":null,"alt":"SOC2","caption":null,"width":null,"height":50,"is_hero":false,"zone":"footer"}],"shots":[],"history":[{"id":"run_onnulujrieef","started_at":"2026-09-27T04:10:05.264Z","http_status":200,"fetcher":"direct","changed":false,"diff":{"added":0,"removed":16,"similarity":null},"word_count":253},{"id":"run_guwupqpaa1na","started_at":"2026-08-28T03:15:04.015Z","http_status":200,"fetcher":"direct","changed":false,"diff":null,"word_count":269}],"citedBy":[]}